Adriana Koeneke Email & Phone Number

Austin, Tx, Us

New York, New York, United States

- Manage a cross-functional team launching innovative retail experiences for the Flights desktop and mobile web applications. Conduct data analysis, develop new functionality, lead user testing, manage UX design, and execute A/B and Multivariate testing (MVT). Result: Launched 166 tests, resulting in 4,037 net incremental bookings per day and $70,258 net incremental revenue per day.- Drive the optimization of the flights web path with a focus on conversion, contribution, upsell rate… Show more - Manage a cross-functional team launching innovative retail experiences for the Flights desktop and mobile web applications. Conduct data analysis, develop new functionality, lead user testing, manage UX design, and execute A/B and Multivariate testing (MVT). Result: Launched 166 tests, resulting in 4,037 net incremental bookings per day and $70,258 net incremental revenue per day.- Drive the optimization of the flights web path with a focus on conversion, contribution, upsell rate, total net value (TNV), ancillary attach rates, and engagement rates. Result: Increased conversion rate by 1.87%, weekly gross orders by 227.8%, and weekly contribution by 78%. - Led the front-end initiative for two back-end retail systems migrations, involving the technical design and creation of new functionality and experiences. Oversaw design work and conducted A/B testing to ensure a successful and seamless transition. Result: Met deadlines with minimal issues, leading to a seamless shift for our airline partners, sister companies and our customers.- Collaborate with organizational leadership to formulate quarterly and long-term product roadmaps, defining key performance indicators (KPIs) for progress tracking and success measurement. Result: Successfully executed product strategy, ensuring alignment with the organization's long-term objectives and accomplishing all agreed-upon goals. Show less

New York, New York

- Led cross-functional team of product managers, marketing managers, pricing teams, developers, and QA engineers to launch new products and ship high-impact retail experiences across all channels, ensuring that all products have a world-class customer-centric experience consistent throughout all customer touchpoints. Result: Launched an online quoting tool for new customers, a new Verizon branded smartwatch, eSIM experiences for Apple products, a new Home Smart Tablet in collaboration with… Show more - Led cross-functional team of product managers, marketing managers, pricing teams, developers, and QA engineers to launch new products and ship high-impact retail experiences across all channels, ensuring that all products have a world-class customer-centric experience consistent throughout all customer touchpoints. Result: Launched an online quoting tool for new customers, a new Verizon branded smartwatch, eSIM experiences for Apple products, a new Home Smart Tablet in collaboration with Amazon, and Smart Speaker phone enablement with Google and Amazon.- Used analytical tools and data to find customer pain points and bottlenecks in the customer journey. Created a long-term product vision and roadmap aimed to problem-solve and enhance the shopping experience. Result: Developed strategies for improving UX in the IoT space, improved the performance of an omni-channel cart retrieval system, and led personalization initiatives across products.- Led cross-functional teams dedicated to adding new features and offerings to the existing customer e-commerce flows. Result: Was able to build consensus with all teams involved, leading to increased internet service renewal conversions, targeting of renewal offers, and accessories sales.- Selected and coached product management direct reports who went on to successfully lead their own projects and product launches. Show less

Greater New York City Area

- Optimized retail shopping cart performance and user experience for the new acquisition channel. - Performed multivariate tests to improve conversion and other KPIs for meter rentals and new leases.- Used analytical tools to create a roadmap for enhancing the customer experience along the shopping journey.

Parsippany, Nj

- Head of Multivariate Testing (MVT) for all brands including Avis and Budget, and all mobile websites. Managed design agency, MVT agency, and IT/development teams in order to execute tests. Result: ROI for all tests averaged 40% and conversion rose on all sites due to MVT efforts. - Managed all digital marketing strategies for a newly launched brand, including lead acquisition through paid and organic channels, on-site conversion and user experience, mobile, e-mail and customer… Show more - Head of Multivariate Testing (MVT) for all brands including Avis and Budget, and all mobile websites. Managed design agency, MVT agency, and IT/development teams in order to execute tests. Result: ROI for all tests averaged 40% and conversion rose on all sites due to MVT efforts. - Managed all digital marketing strategies for a newly launched brand, including lead acquisition through paid and organic channels, on-site conversion and user experience, mobile, e-mail and customer retention (CRM), social media, and affiliate channels. Result: Improved conversion by 3% and weekly revenue by $200,000.- Managed design agency and dev teams in order to make changes to the responsive web design for BudgetTruck.com to improve user experience, increase conversion, and drive revenue. Result: Increased conversion by 2 percentage points, and increased weekly revenue by almost $2M in four months.- Managed Search Engine Optimization (SEO) for all domains. Result: Lead acquisition and organic sessions in all brands increased significantly, even after relaunch of both Avis and Budget sites. Show less

New York

- Developed and led the rebranding strategy for launch of new company name to Lights.com. Result: Instant brand recognition from all existing customers and a significant traffic and sales boost and retention from this segment. 50% lead acquisition and conversion boost.- Developed and executed the online business strategy including revenue optimization, demand generation, paid search, email marketing and CRM, SEO, social media, affiliate marketing, website design and content, and display… Show more - Developed and led the rebranding strategy for launch of new company name to Lights.com. Result: Instant brand recognition from all existing customers and a significant traffic and sales boost and retention from this segment. 50% lead acquisition and conversion boost.- Developed and executed the online business strategy including revenue optimization, demand generation, paid search, email marketing and CRM, SEO, social media, affiliate marketing, website design and content, and display advertising campaigns. Used analytics to create bi-weekly reports to update strategy. Result: Paid search conversions increased by 300% and reduced cost/conversions by 80%. Boosted Social media presence by 50%, increased email subscriptions and conversions by 40%. Show less

Rochester, New York Area

- Developed a business strategy to stem the decline of a multi-million dollar brand. Result: Implemented my strategy to stem the decline of sales for a multi-million dollar brand by 5% to 10%- Worked closely with Brand Managers, Marketing Research Department, and Sales Professionals to create a strategy to stem the decline of a multi-million dollar brand. Result: Implemented my strategy to stem the decline of sales for a multi-million dollar brand by 5% to 10%- Worked with ad… Show more - Developed a business strategy to stem the decline of a multi-million dollar brand. Result: Implemented my strategy to stem the decline of sales for a multi-million dollar brand by 5% to 10%- Worked closely with Brand Managers, Marketing Research Department, and Sales Professionals to create a strategy to stem the decline of a multi-million dollar brand. Result: Implemented my strategy to stem the decline of sales for a multi-million dollar brand by 5% to 10%- Worked with ad agency to create strategy for communications to eye care professionals. Result: Campaign was distributed through print and online channels. Show less

Venezuela

Venezuela

Venezuela

Venezuela

Venezuela

Master Of Business Administration (Mba), Strategic Marketing

Activities and Societies: Strategic Product & Marketing - VP of Marketing for Student Association - VP of Social & Cultural Events.

Ba, Psychology

Activities and Societies: Research Assistant for Professor Daryl J. Bem, Ph.D - "Precognitive Aversion"; Volunteer Counselor at Beverly J..

High School, High School/Secondary Diplomas And Certificates