Karina Kogan

Karina Kogan Email and Phone Number

Chief Marketing and Growth Officer @ Sundays for Dogs
New York, NY, US
Karina Kogan's Location
United States, United States
About Karina Kogan

Senior executive with more than two decades of marketing and general management experience fueling growth and innovation for companies operating at the intersection of media, consumer products & technology. Proven strategic leader with a track record of helping brands tell their story, find product market fit, improve unit economics and accelerate demand. P&L owner and commercially savvy operator who knows how to balance growth and profitability. Expertise in aligning corporate strategy with operating plans and creating a focused and collaborative culture. Passion for building cross-functional teams that are efficient, nimble, data and results-driven.Skills/specialties include: brand building, performance marketing, retention/ loyalty, D2C/ e-commerce, strategic planning, general management, community engagement, celebrity partnerships, CRM, and business development.

Karina Kogan's Current Company Details
Sundays for Dogs

Sundays For Dogs

View
Chief Marketing and Growth Officer
New York, NY, US
Employees:
59
Karina Kogan Work Experience Details
  • Sundays For Dogs
    Chief Marketing And Growth Officer
    Sundays For Dogs
    New York, Ny, Us
  • Jackpot.Com
    Advisor
    Jackpot.Com Oct 2024 - Present
    San Francisco, Ca, Us
  • Jackpot.Com
    Member Board Of Directors
    Jackpot.Com Nov 2022 - Oct 2024
    San Francisco, Ca, Us
    Jackpot.com is modernizing the way Americans play the lottery. Jackpot.com brings verified, official state lottery tickets online by leveraging its digital platform to give customers the ability to play right from their phone, tablet, or desktop. Jackpot.com has invested significantly in responsible gaming safeguards, with default spending limits and other features built in throughout the experience, which earned them a certification from the National Council on Problem Gaming. To learn more, visit Jackpot.com or download the iOS or Android app.
  • Air (Advanced Inhalation Rituals)
    Member Board Of Directors
    Air (Advanced Inhalation Rituals) Apr 2024 - Present
    Dubai Festival City, Dubai, Ae
  • Infinite Reality
    Chief Marketing Officer Of Infinite Reality And President Of Infinite Reality Studio
    Infinite Reality Apr 2024 - Present
    Norwalk, Ct, Us
  • Fightcamp
    Advisory Board Member
    Fightcamp Sep 2023 - Present
    Costa Mesa, California, Us
  • Pvolve
    Chief Commercial And Marketing Officer
    Pvolve Jun 2023 - Apr 2024
    New York, New York, Us
    As Chief Commercial and Marketing Officer, I am focused on scaling revenue and building integrated customer experiences. The role includes oversight of key functions including product, technology, brand strategy, customer acquisition/ growth, PR, among others. Pvolve is an omni-channel fitness business with robust consumer offerings including physical equipment sold on Pvolve.com, a streaming membership and a franchise brick-and-mortar studio offering.
  • Pvolve
    Fractional Cmo And Strategic Advisor
    Pvolve Jan 2023 - May 2023
    New York, New York, Us
    As strategic advisor and fractional CMO, I am focused on brand strategy, go-to-market planning, growth, and bringing to life Pvolve's unique philosophy on how to intentionally move your body to promote strength, longevity, and wellness from the core.
  • Ōura
    Advisor
    Ōura Nov 2022 - Feb 2023
    Oulu, Northern Ostrobothnia, Fi
  • Ōura
    Chief Marketing Officer
    Ōura Sep 2021 - Nov 2022
    Oulu, Northern Ostrobothnia, Fi
    Led global marketing and membership strategy including: brand, creative, growth/ customer acquisition/ media planning and buying, e-commerce, subscription management, content, social media, lifecycle marketing, public relations, product marketing, b2b marketing, business intelligence and consumer insights.
  • Peloton Interactive
    Svp, Global Head Of Product Marketing
    Peloton Interactive Aug 2020 - Oct 2021
    New York, Us
    Led global product marketing and GTM for Peloton's connected fitness products including the celebrated Bikes, Treads, Apps, Digital subscription, and corporate wellness business. I also led our media practice, marketing analytics, lifecycle marketing and CRM. Reporting to the President, I led revenue generating marketing functions during Peloton's banner year hitting a $44.4B market cap in 2020.
  • Peloton Interactive
    Svp And General Manager Peloton Digital
    Peloton Interactive Apr 2019 - Aug 2020
    New York, Us
    I oversaw the Digital Membership strategy and P&L, and led the relaunch of Peloton Digital in 2019. My team brought to market all of Peloton’s connected TV applications, drove industry leading in-app engagement, and developed high performing ominchannel campaigns that drove massive YoY growth for the business.
  • Warnermedia
    Senior Vice President Digital Media & Products
    Warnermedia Jan 2017 - Apr 2019
    New York, Ny, Us
    Oversaw product development including TVE strategy, digital operations, social media/ community, short-form content, lifecycle, growth marketing, and direct response advertising.
  • Participant
    Executive Vice President, Digital
    Participant Apr 2012 - Dec 2016
    Culver City, California, Us
    Led strategy and operations for Participant’s award-winning Film, television, Digital and Social Impact departments.
  • Spinmedia Group, Inc.
    Executive Vice President, Chief Marketing Officer, And Gm
    Spinmedia Group, Inc. Jan 2008 - Mar 2012
    Los Angeles, Ca, Us
    During tenure as EVP, I focused on standing up new business ventures and capabilities including launching the company’s video business. As CMO, I oversaw audience development, brand-building and cross-platform activation. As GM, launched the company's celebrity division including recruiting and managing talent partners such as the Kardashians, Britney Spears, among others.
  • Grindmedia
    Vice President Marketing & Gm
    Grindmedia May 2006 - 2008
    Carlsbad, California, Us
    General management of flagship property. Lead major initiatives focused on audience development, content acquisition and distribution, SEO/SEM, product enhancements and business development.
  • Look-Look
    Head Of Business Development
    Look-Look Oct 2005 - May 2006
    Us
  • Techtransform
    Consultant
    Techtransform Dec 2004 - Aug 2005
    I serviced clients from a variety of sectors, from healthcare to tech, with digital marketing and brand strategy.
  • Iac
    Vice President, Marketing Evite
    Iac Jun 2002 - Nov 2004
    New York, Ny, Us
    My responsibilities included growth marketing (via SEO/SEM, advertising, strategic partnerships, and publicity), revenue generation, product marketing, and customer service.
  • Iac
    Senior Director, Marketing Citysearch
    Iac 2004 - 2004
    New York, Ny, Us
  • Mediaplex
    Media Buyer And Planner
    Mediaplex 2000 - 2001
    I developed media plans and secured ad buys for a variety of blue chip and start-up clients such as GAP Inc., Hewlett Packard, Electronic Arts and several others.
  • Snowball.Com
    Account Manager
    Snowball.Com 1999 - 2000
    Account lead on several major partnerships representing over $4MM in revenue.
  • Eidos Interactive
    Associate Marketing Manager
    Eidos Interactive 1998 - 1999
    Montreal, Quebec, Ca
    Media planning and buying, advertising production, copy writing/ editing, product management on PC and console titles, oversight of the eidos website and e-newsletter.

Karina Kogan Skills

Content Strategy Digital Media Marketing Integrated Marketing Entertainment Start Ups Digital Strategy Social Media Business Development Email Marketing Analytics Strategy Management Mobile Marketing Product Marketing Strategic Partnerships Branded Entertainment Media Buying Sales Cause Marketing Brand Development Market Research Corporate Social Responsibility Social Entrepreneurship Leadership Social Media Marketing Customer Acquisition Search Engine Optimization Operations Management Facebook Marketing M &a Customer Relationship Management Product Management Advertising Ott D2c Tve Public Relations Strategic Planning Online Marketing Digital Advertising Celebrity Music Media Planning Online Advertising Seo Interactive Marketing Digital Marketing Marketing Strategy Copywriting

Karina Kogan Education Details

  • Barnard College
    Barnard College
    Political Science
  • Ucla Extension
    Ucla Extension
    Developing A Business Plan
  • Ucl
    Ucl
    History

Frequently Asked Questions about Karina Kogan

What company does Karina Kogan work for?

Karina Kogan works for Sundays For Dogs

What is Karina Kogan's role at the current company?

Karina Kogan's current role is Chief Marketing and Growth Officer.

What is Karina Kogan's email address?

Karina Kogan's email address is kk****@****hoo.com

What is Karina Kogan's direct phone number?

Karina Kogan's direct phone number is +181872*****

What schools did Karina Kogan attend?

Karina Kogan attended Barnard College, Ucla Extension, Ucl.

What skills is Karina Kogan known for?

Karina Kogan has skills like Content Strategy, Digital Media, Marketing, Integrated Marketing, Entertainment, Start Ups, Digital Strategy, Social Media, Business Development, Email Marketing, Analytics, Strategy.

Who are Karina Kogan's colleagues?

Karina Kogan's colleagues are Jordan Darr, Brianna W., Arielle Rodriguez, Niara Walden, Susanna Atlas, Rachel Stoner, Vince Vasquez.

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