Kyle O'Grady Email & Phone Number

Philadelphia, Pa, Us

Virginia Beach, Virginia, Us

As the Marketing Manager at TI, with the support of 1 direct report, we were fully responsible for the strategic planning, campaign elements, execution and deployment, as well as lead generation and reporting, for B2B and B2C trade events across 5 industries. To support thought leadership at events, my team is solely responsible for the creation of B2B presentations for c-suite members, including securing speaking engagement placement, promotion, conception, creation and training the speaker. In the first 6 months of 2022 events have seen a 130% ROI and monthly webinar series has maintained an average of 35% registration rate, on par with industry average for B2B content.

Virginia Beach, Virginia, Us

With in-person events put on hold for the 2021 Calendar year, I was promoted to Brand Strategist to build the GTM strategy for a new division. During the course of the year I worked cross functionally with sales and product teams to launch this new division. I built the 2022 B2B and B2C Marketing plans that have supported an average 8% MoM growth in visits to the site since launch.

Virginia Beach, Virginia, Us

As senior coordinator, I organized events from conception to execution. Under my direction the 2019 events calendar year saw a 248% positive ROI and generated over one million dollars in revenue across 5 brands. I began creating presentations for executives at industry events to start building the first speakers bureau within the company. These efforts led me to be awarded the Marketing MVP Award within Trader Interactive’s Presidents Club in 2019.

Virginia Beach, Virginia, Us

As a coordinator, I established the company’s first event lead tracking process that would become the blueprint for marketing lead generation. I set the first benchmarks for events and aided in strategic decision to streamline events we attend to those with the highest ROI.

• Coordinate logistics for 50 to 75 monthly national and international promotional pharmaceutical events• Manage all logistics of pharmaceutical events including contracting event spaces, menu details, travel arrangements, budgeting, billing, and all other program aspects.• Analyze and provide client with weekly reports summarizing national events within all regions of the country, as well as budget details• Use organizational skills to ensure all aspects of every event are executed flawlessly • Exceed the clients demands by providing exceptional customer service• Monitor client territory budget using financial planning skills• Design invitations for programs using Adobe Workshop• Use superior understanding of company procedures to aid the IT team in creating the next generation of company’s computer system• Work with the IT team to launch an online database for new client to create national & international programs• Train new employees across all clients, using superior understanding of company process• Recieved promotion to senior coordinator within a year and a half of employment after demonstrating leadership among peers, consistently coordinating successful events, and receiving tremendous positive feedback from client

Organized multi-day trips for members of club, maintaining a budget and all logistics for a seamless experience for attendees.

Delray Beach, Florida, Us

• Shadow Vice President through steps of conducting market research • Took old client information and updated them to a cloud based format using Salesforce.com • Update and provide additional information to client portfolios • Assist with market research for company’s clients, Proctor & Gamble, Colgate and Johnson & Johnson• Use organization and Internet research skills to present President with a compilation of prospective clients and partners

Bachelor'S Degree, Marketing And Finance

Education record