Kolby Hanson Email & Phone Number

Grand Rapids, Mi, Us

As the Marketing Manager at Evenbound, I lead demand generation efforts, ensuring our pipeline is consistently filled with high-quality leads and MQLs. I manage our HubSpot portal, optimizing it to drive growth and streamline our marketing processes. As an active member of the leadership team, I collaborate closely with key stakeholders to align marketing strategies with overall business objectives, driving measurable results for our B2B manufacturing, industrial, construction, and SaaS/Technology clients.

Grand Haven, Michigan, United States

As a Senior Marketing Manager at Evenbound, I am responsible for the following: - Creating, executing, and delegating digital marketing activities for areas such as SEO, PPC, email, content, social, and website for multiple clients on a monthly, ongoing basis- Turning long-term marketing strategy into actionable next steps- Reporting on campaigns and monthly website performance where it is understandable to the client regardless of their marketing knowledge- Understanding and communicating digital analytics to inform decision- Creating meaningful relationships with clients and internal teams (Marketing Coordinators, Designers, Content Writers, Leadership)- Managing time for myself, my team, and my clients. Making sure tasks are done on time, within our scope of work, and are of high-quality

Grand Haven, Michigan

At Evenbound, I work on a team that aims to successfully implement inbound and outbound marketing solutions for our clients. Some of my responsibilities include: - Forge high-converting paid search campaigns through Google Ads. - Create targeted paid social campaigns with captivating copy and creative for Facebook and LinkedIn. - Monitor and optimize ongoing campaigns to maximize click-through rate (CTR) while minimizing cost per click (CPC). - Produce social media creative for various brands and administer the content schedule on each platform.

Greater Grand Rapids, Michigan Area

Responsibilities included:Managed, updated and performed digital analysis of company's wesbiteProvided leadership, development and execution of marketing campaigns that support corporate, market and/or customer-specific goalsCreated and maintained eCommerce platformConducted Google AdWords PPC campaigns, specifically in Search Advertising Tracked, measured, and analyzed all initiatives to report on social media ROIStayed up-to-date with digital marketing trends and potential new channels and strategies

Grand Rapids, Michigan

Responsibilities included: Project Manager for website redesignPlanned, created, and initiated Internal Recycling CampaignManage social media accounts (Facebook, Twitter, Instagram, LinkedIn)Update and adminster websiteCreate promotion graphic piecesMarketing researchTrack website/social media activity Create and published targeted marketing campaignsCompose and publish blog posts and company news updates

Bachelor Of Arts (Ba), Marketing And Economics

Activities and Societies: American Marketing Association- VP of Communications 2016-2017 Intramural Sports

Education record

Activities and Societies: Volleyball (Senior Captain), Tennis, Interact Volunteering Organization