Koldo Fernandez Email & Phone Number

Responsibilities include: - Executing the performance marketing strategy for the Shark & Ninja brands in Italy and Spain with the explicit aim of driving traffic & revenue growth- Define and manage the acquisition strategy in an ROI and data-driven logic on all acquisition levers- Manage the acquisition budget and improve the profitability of the activities (SEO, SEA, SMO, Display RTB, affiliation, lead recruitment, retargeting, etc.)- Structuring and optimising search campaigns - Develop and implement the social strategy - Reporting internally on key performance marketing metrics versus forecast with a focus on Revenue/ROAS/Cost%- Working closely with the marketing team and paid channel specialists to plan, implement and drive successful NPDs launches strategies across all digital channels

Leading commercial planning for Western Europe region, driving excellence in sales and marketing. Setting and monitoring relevant KPIs and OKRs for lead and demand generation campaings

Madrid Area, Spain

Execution of the go-to-market strategy for offers and pricing in the Western Europe area coordinating an international team, owning webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming. Fully responsible for the regional budget planning, execution and monitoring.

Milán Y Alrededores, Italia

Support Microsoft Italy in marketing and sales departments for the Public Sector division focusing on the healthcare market:- Awareness and Demand Generation Projects management- Support Marketing division for campaigns aimed to the Public Sector- Profiling partners and customers in healthcare- Pipeline measurement

Dublin, Irland

- Reservation agent for the Spanish and Italian Market- Collaboration with the Improvement procedure team- Customer service agent

Florence Area, Italy

- Social Media development plan- Market research for foreign customers- Search for Investors and Project Developers for entrepreneurs- Database Management

Madrid Y Alrededores, España

- Sales force support- Advertising and press materials production.- Event management- Management of Advertising agencies and suppliers

Madrid Y Alrededores, España

Communication management of customers such as Hewlett Packard Spain, Tripictures, Avanzit Group and Control- Contact with Press (monitoring, information, Media Audit)- Content production (press release, dossiers)- Event management- New business management

Bilbao Y Alrededores, España

- Communication Management- Online content management- Product Marketing- Press materials creation.

Bachelor'S Degree, Marketing/Marketing Management, General

Master'S Degree, Business/Corporate Communications