Creating integrated plans and presenting quarterly decks to clientsSharing RFP's with partners and budgeting. Working on BCR to map spends across the channels.Providing strategic insights and optimizations for all client reportsWorking closely with Creative team and Activation team and approving all media campaign set-up and execution Co-ordinating and overseeing the trafficking, optimization and reporting of all campaign initiativesWorking with internal… Show more Creating integrated plans and presenting quarterly decks to clientsSharing RFP's with partners and budgeting. Working on BCR to map spends across the channels.Providing strategic insights and optimizations for all client reportsWorking closely with Creative team and Activation team and approving all media campaign set-up and execution Co-ordinating and overseeing the trafficking, optimization and reporting of all campaign initiativesWorking with internal MDI team on Dashboard integration of the campaignsSharing vividata insights and data with the clientWorking with finance team to help clearing invoices basis the BCR reportPresenting the post reports and insights to measure campaign success Leading and guiding the media associates to understand the media planning processes and tools Show less

Responsible for online branding, performance, E- commerce, communications and campaigns through variousmedia channelsCreated digital media strategy, media plans and optimized campaignsManaged E-commerce platform like Amazon and Flipkart and deriving relevant outcomes for Blue StarproductsCreated presentations on competition analysis and provided insights and recommendationsPlanned and managed end to end execution for the campaigns along with sharing timely deliverables with… Show more Responsible for online branding, performance, E- commerce, communications and campaigns through variousmedia channelsCreated digital media strategy, media plans and optimized campaignsManaged E-commerce platform like Amazon and Flipkart and deriving relevant outcomes for Blue StarproductsCreated presentations on competition analysis and provided insights and recommendationsPlanned and managed end to end execution for the campaigns along with sharing timely deliverables with theclientDocumented the campaign with insights, analysis and recommendations for future referencesTrained new media planners on the tools and basics of media planning Show less

Created, managed and executed integrated media plans across mediums like TV, Print, Radio and DigitalManaged day-to-day implementation, optimization and performance of on-going campaignsProvided strategic analysis of campaign, built insightful reports, recommendations and competition reports

Planned and executed pan India campaigns for top broadcasting and OTT clientManaged the day-to-day implementation, optimization and performance of on-going campaigns.Assisted in strategic analysis of campaignsManaged day-to-day client interaction along and presented post campaign analysis with strategicrecommendations

• Client liaison to develop a strong understanding of client requirements and objectives• Day to day client servicing • Understanding client requirements and coordinating with creative team for deliverables

Managed UK's top telecom service provider account for testingPlanned and performed regression testing, cycle-wise component executionCreated test cases, report bugs and defects