Komeka Freeman Email & Phone Number

Washington D.C. Metro Area

• Drive millions in revenue, spearheading corporate partnerships for entertainment, technology, dining and food delivery while providing increased value for AARP’s 38 million members. Corporate Partnership Programs include Amazon, Sony Music, AT&T, Allstate, Regal Entertainment, Live Nation/Ticketmaster, and Cirque du Soleil.• Exceeded revenue goals for seven consecutive years while expanding entertainment and technology categories with an increase of 1 million engagements annually. • Manage the program launch, partner relationship and continued growth of AARP corporate affinity programs.• Oversee systems and processes to ensure compliance with all contract terms including marketing plans, product operational plans and product enhancement for Marketing, Operations, Finance, Legal and Member Relations.• Analyze and execute product enhancement decisions based on member wants and needs.• Collaborate with and direct colleagues, senior management, consultants, and agencies of record for project and program management activities.

Washington D.C. Metro Area

Account Director Sponsorship • Oversaw multi-year sponsorship partner programs with key strategic partners.• Led all aspects of partner programs across multiple platforms from kick-off to deal renewal.• Cultivated, nurtured and developed strong relationships with external affiliate clients in senior leadership to ensure the strategic implementation, promotion and merchandising of all partner programs and deliverables.Animal Planet/Ad Sales Marketing Consultant• Directed Animal Planet’s customized ad sales projects for clients including Toyota, Twentieth Century Fox, Disney, Warner Bros, Lowes, and Pizza Hut. Boosted network exposure and 100% renewal rates. Based on outstanding performance, contract was extended for an additional year. • Led integrated marketing programs accounting for over 33% of the network’s annual revenue. Increased ratings and revenue; reinforced brand presence. • Managed partnerships resulting in brand-building opportunities for key franchise series/programs, brand strategy, logistics, and production of custom ad sales projects. Enhanced brand awareness for the network and vendor partners (from the creative brief to on-air execution).• Oversaw marketing plans for priority show in key time slots.• Responded to requests for proposals for customized integration ideas; executed strategy, logistics and production.

Washington D.C. Metro Area

• Served as subject matter expert for projects including: Michelle Obama Office of The First Lady Correspondence, 2008 Inaugural Ball Committee Producer and Talent Manager, and 2010 Census Celebrity Tour/Branding Campaign.

Greater Los Angeles Area

• Successfully led the branding, promotion and sales campaigns for BET, The Steve Harvey DVD Series, The Platinum Comedy Series, and The Dave Chappelle HBO Special• Implemented and managed sales and consumer marketing initiatives for all Codeblack Entertainment theatrical, DVD and cable broadcast releases.• Successfully managed high-profile celebrities and personalities in film, music, and cable. Managed commercial/video shoots, photo shoots and provided creative direction for all major talent appearances.• Maintained fiscal responsibility for all sales and marketing budgets and revenue goals. • Solicited new releases and developed retail marketing strategies for major accounts including Wal-Mart, Target, Kmart, Best Buy, Costco, Amazon and Redbox.• Developed new sales channels for retail stores/chains, internet channels, and non-traditional outlets.

Bachelor Of Arts, Journalism/Public Relations

Activities and Societies: School Of Communications Student Council Golden Key National Honor Society Student Ambassador Frederick Douglas.

Executive Education, Effective Negotiations Program