Guiding the vision of our brand evolution with strong creative strategy and a thorough brand book and style guide to be used as a tool for all things Haus Labs. Inspiring a strong creative team while mentoring with respect and positivity. Leading purpose driven campaigns that deliver results. Overseeing execution from brief to all customer touch points. Building internal infrastructures that facilitate transparency and efficiency. Forming and maintaining relationships with external vendors and agencies. Working seamlessly with Marketing, Growth, Social and Digital teams. Executing brand-consistent, wow factor assets in video, photo, design and editorial. Managing our internal content studio. Sharing our new brand pillars with the world through outstanding creative.

Lead creative strategy for all brands. Launched Treslúce Beauty by Becky G and ITEM Beauty by Addison Rae on DTC and retail. Was the head of creative for all copy, design, packaging, digital and social needs. Lead creative strategy for all Founder opportunities, generated custom pitch decks in collaboration with leadership partners. Directed; packaging, campaign media activations, content development, storytelling and casting. Worked closely with the Madeby Collective brand and marketing leads on content strategy and creative iterations for multiple consumer channels & built an internal process for creative iteration & versioning. Lead the Creative team with inspiration & motivation, provided a positive work environment. Developed and finessed team skillsets & capabilities and implemented rigorous creative processes to streamline work & build a collaborative environment. Managed creative budget and resource planning.

Generated #1 ranking for all country launches, while breaking impression records, by facilitating series of “brand firsts.” Strengthened messaging to key customer base through brand refinement and strategic development. Assisted in generating revenue by collaborating closely with Executive Team on transition from Kat Von D Beauty to KVD Vegan Beauty. Achieved $5m to $30m+ in revenue per product launch (depending upon sales goal) and tens of millions per store launch by reviewing global creative for consistency, and ideating social media content. Improved brand ranking by +5. Built consistent brand experience for customers across 37 countries, as well as roadmaps for future creative work, by crafting detailed brand book. Illustrated transition (from past to future) giving approach for 360 expressions. Established vision, mission, and short-term goals while working on brand strategy, DNA restructures and identifying our new archetype. Increased power and potential of brand by building emotional and customer connection. Oversaw and executed; Product, Beauty and Social Photography Direction for all brand launches. Social Photography gained 3x higher engagement than average posts beating out top competitors and industry standards. Oversaw Sephora France takeover that included redesigning facades and local environments. Its well as launching into Europe, UK, Russia over 20 countries in total.

Oversaw execution, consistency, and conversion of all Buxom campaigns, including packaging, in-store, editorial, e-commerce, social media, and PR. Collaborated with brand teams by presenting to CMO, brand directors, and external partners. Contributed to high-level discussions that impacted sales, brand direction, and development strategies. Ensured globally consistent and dynamic creative by working cross-departmentally to create signage and collateral for 11 different channels. Additionally, designed product renderings and photography for key launch presentations. Increased brand recognition by identifying and creating opportunities for greater brand exposure and refinement. In addition, delivered on-trend creative for multiple brands with vastly different target audiences. Maximized launch success by partnering with copy and online teams to ensure concept consistency, as well as reviewing and approving VM for in-store campaigns at Macy’s, Dillards, Sephora, and Ulta. Led creative for events and conferences with over 1,000 attendees through close collaboration with internal sales and VM teams.

Built business by designing for a diverse client base, ranging from small businesses to sophisticated art buyers. Exceeded client expectations by creating project proposals, scope, brand guidelines, and communication structures to work effectively with clients. Delivered thought-provoking, breakthrough creative direction to help illustrate, attract, and engage target audiences for important client initiatives. Worked directly with external contractors and vendors to provide best results. Drove creative strategy and execution to create holistic creative that could be dispersed into various mediums and translated across all touchpoints.

Created and designed concepts and design solutions for B2B, communications, and e-marketing companies. Contributed to new business strategies by creating corporate promotional concepts and participating in management retreats. Saved clients marketing costs by introducing innovative, consolidated marketing creative for Americas territory. Streamlined process to include updated strategy, messaging and positioning. Proactively served as thought-partner to translate complex business concepts into breakthrough client creatives by anticipating what’s next and working effectively in fast-paced environments with a positive and driven attitude. Planned, implemented and managed variety of creative projects within agreed budgets and timelines. In addition, presented campaigns to clients on behalf of the firm and oversaw completion of each project.

The majority of our client work was corporate identity and branding focused. As a team, we would brainstorm the development of company and product names which would then come to life as identity concepts and brand strategies. The next steps included the creation of style guides and a marketing campaign. I collaborated with project management to ensure fulfillment of the client brief. While working on annual reports, I was involved in the entire process from the initial brief to the press check including creating concepts, interfacing with the client, designing information graphics and working with photographers & illustrators on the final product. The massive scope of my involvement with the creation of annual reports was one of the most rewarding parts of my time at Ozone.