Sergey Konkov Email & Phone Number

Berlin, DE

Salzburg, Austria

I'm responsible for all aspects of programming on the Red Bull TV, including live and non-live events and VOD assets.Lead web, app, and connected devices Red Bull TV product:Developed product features, maintain core VOD releases (+100 yearly), and livestreams (+40 yearly).360 marketing strategy development for core business units.Regularly acquiring.

Salzburg, Austria

Salzburg, Austria

Development of comprehensive long-term digital media strategy for brand & culture projects across owned platforms, emphasised media promotional strategies for content across RedBull.com and Red Bull TV in diverse markets. Delivered programming plans for international priority projects. Development of international templates for key digital engagement &.

Moscow, Russia

Led digital strategy development & execution across brand digital channels: redbull.com & Red Bull TV app, Instagram, TIkTok, VK.com overall digital metrics market uplift from 5% to +17% YTY according to TNS reporting. Led localization & launch of the local version of Red Bull TV app, delivered 200+ voiceovers for films, documentaries, adjustment of 800+.

Moscow, Russian Federation

Formulated product marketing strategies and launched 2 «Best in class» award winning fintech apps for Small & Medium business segment - with outstanding operational solutions (top 5 multi banking login feature, in-app finance & tax reporting) & client end-to-end task solver chat mechanic (possibility to provide tasks to be managed via standalone messenger.

Moscow Region, Russian Federation

Led the launch of 3 new digital products that have achieved the planned metrics and successfully validated product hypotheses.Successfully managing product development process from ideation to the pilot version release.Collaborated with sales and marketing management teams to implement and measure the effectiveness of promotional campaigns, implemented.

Moscow, Russian Federation

Launched national level digital marketing strategy for TV premium product line, identified insights to optimize YTY campaigns spending, optimized budget spend to 12% less spend.Lead the production process for main campaign assets (including VOD clip & digital media materials), launched TV & digital campaign of new TV product with national soccer team.

Moscow, Russian Federation

Developed 360 digital enchantment strategy for BMW Group brands: BMW, MINI, MOTORRAD, BMW Dealers, BMW AftersalesLed several special projects for prior product series sales launches, released first online lead-to-sale strategy for CIS region, realized first in CIS successful case of digital sale campaign. Developed Social media strategy for main brand.

Moscow, Russian Federation

Executed 20+ digital campaigns for Unilever brand Knorr, achieved year business plan goals.Managed business prior projects, providing digital services for following platforms – corporate websites, Youtube channel, VK.com, CRMProvided monthly basis reporting and analytics tracking to exceed the annual plan. Led several internal digital studies for Unilever.