Sergey Konkov Email & Phone Number

Berlin, De

Salzburg, Austria

I'm responsible for all aspects of programming on the Red Bull TV, including live and non-live events and VOD assets.Lead web, app, and connected devices Red Bull TV product:Developed product features, maintain core VOD releases (+100 yearly), and livestreams (+40 yearly).360 marketing strategy development for core business units.Regularly acquiring industry-relevant content.Provided market support and executed local business initiatives.Plan and program all content across TV networks.Manage the LIVE calendar and TV release calendar.Develop and implement acquisition strategies; collaborate with the Films team and external partnerships.Set criteria and release strategies for local live events.Oversee market communications for Red Bull TV and provide performance insights.Create communication plans for both market and international teams.Localizations and market-specific communications.Landing pages and release strategies, live support.Red Bull linear channel enhancements.Development of immersive experiences.

Salzburg, Austria

Salzburg, Austria

Development of comprehensive long-term digital media strategy for brand & culture projects across owned platforms, emphasised media promotional strategies for content across RedBull.com and Red Bull TV in diverse markets. Delivered programming plans for international priority projects. Development of international templates for key digital engagement & marketing activations in collaboration with the Red Bull marketing team, ensuring consistency and alignment with brand guidelines.Lead the key projects and initiatives driven by the international marketing team focusing on creating globally scalable owned media experiences to bolster tactical marketing initiatives.Saved approx. 100K Euro YTY in digital production budget, centralised all master engagements under one end-to-end development scenario. Successfully launched and managed 25+ Global master engagements and digital consumer activations, expanding to 42 markets, resulting in a significant uplift in digital performance. Executed international brand & culture programming plans on core platforms (redbull.com, Red Bull TV), encompassing briefing, planning, and scheduling for editorial, video, livestream, and event pages, while adhering to established guidelines.Developed internal consumer data collecting solution - CMS for direct to consumer marketing communication. Led the development of an internal consumer data collection solution, serving as the CMS for direct-to-consumer marketing communication, and oversaw the creation of 2 cross-platform mobile apps utilised across all markets for user-generated content participation.

Moscow, Russia

Led digital strategy development & execution across brand digital channels: redbull.com & Red Bull TV app, Instagram, TIkTok, VK.com overall digital metrics market uplift from 5% to +17% YTY according to TNS reporting. Led localization & launch of the local version of Red Bull TV app, delivered 200+ voiceovers for films, documentaries, adjustment of 800+ subtitles for relevant assets.Uplifted awareness on Red Bull TV app on market level up from 4% to 22% according to TNS reporting. Grew average monthly app download rate +5K users with no promotional investments aside from cross platforms promotion. Developed annual livestream promotion strategy to boost local events within digital maintenance, delivered partnership restreams tactics across core market VOD players in Russia that impacted an average views rate to be +11 mln. unique views per livestream.Improved the average engagement rate x2 for local social media platforms YTY, established new TikTok branded channel with +150K subscription via non-paid media strong partnership with TikTok local office, grew subscriptions for Instagram from 70K to 100K within less than 6 month since release of new channels strategy. improved overall digital channels impact on local sales from 2.3% to 4.7% within 2020, to 9% in 2021Won «Bull Of The Year» award as result of improvements of digital performance and contributing towards yearly marketing KPIs.Created a digital education program for 10 core business regions to uplift local digital growth and expand business capabilities.Set up and onboarded a new efficient digital team of 5, 3+ talents hired, extended freelancers’ pool up to 12 members. Contributed to 2 internal promotions across the media network team within 2,5 years by engaging the team and developing their digital expertise.

Moscow, Russian Federation

Formulated product marketing strategies and launched 2 «Best in class» award winning fintech apps for Small & Medium business segment - with outstanding operational solutions (top 5 multi banking login feature, in-app finance & tax reporting) & client end-to-end task solver chat mechanic (possibility to provide tasks to be managed via standalone messenger to app directly via chatbot assistant).Devised a comprehensive product strategy encompassing digital platforms, retail chains, other channels: achieved app subscription users client base raise from 0 to +100K within 6 months. Implemented strategies to enhance revenue share models, collaborating with digital insurance market operators, private digital banks, and fintech startups.Lead the scoping, pitching, and onboarding processes for new product partners, achieved +4 revenue growth partners contracts through collaboration with key industry players. Provided effective leadership and management for the department and team, overseeing budget revisions, tracking sprints, managing procurement, and conducting analytics and sales reporting for informed decision-making.

Moscow Region, Russian Federation

Led the launch of 3 new digital products that have achieved the planned metrics and successfully validated product hypotheses.Successfully managing product development process from ideation to the pilot version release.Collaborated with sales and marketing management teams to implement and measure the effectiveness of promotional campaigns, implemented cohesive strategy to drive product success.Conducted proactive market searches and facilitated the onboarding of 6+ new product partners, contributing to the expansion and diversification of collaborative opportunities.Fine-tuned projects in collaboration with heads of development, creative, and B2B departments, fostering cross-functional synergy for project excellence.

Moscow, Russian Federation

Launched national level digital marketing strategy for TV premium product line, identified insights to optimize YTY campaigns spending, optimized budget spend to 12% less spend.Lead the production process for main campaign assets (including VOD clip & digital media materials), launched TV & digital campaign of new TV product with national soccer team players.Led digital campaigns with several agencies, achieved full year product campaign results within less than 6 months.

Moscow, Russian Federation

Developed 360 digital enchantment strategy for BMW Group brands: BMW, MINI, MOTORRAD, BMW Dealers, BMW AftersalesLed several special projects for prior product series sales launches, released first online lead-to-sale strategy for CIS region, realized first in CIS successful case of digital sale campaign. Developed Social media strategy for main brand platforms Instagram, Facebook, VK.com), uplifted overall social media results by +15% YTY. Refined BMW Group digital ecosystem solutions, implemented new CRM solution, uplifted cross-channel analytics to track local media campaigns impact on direct sales.

Moscow, Russian Federation

Executed 20+ digital campaigns for Unilever brand Knorr, achieved year business plan goals.Managed business prior projects, providing digital services for following platforms – corporate websites, Youtube channel, VK.com, CRMProvided monthly basis reporting and analytics tracking to exceed the annual plan. Led several internal digital studies for Unilever team members.Managed digital campaign launches for Sanofi Pasteur, Philips, Tele2, Forest Balm, Pure Line, Black Pearl.