Responsible for eCommerce operations at Tempo. Managing performance and delivering growth on Amazon, Walmart, and Home Depot marketplaces. We offer a complete line of innovative and industry-leading test & measurement solutions for the communication service provider industry. Our expertise and innovative solutions address all stages of network deployment enabling the development, installation, and maintenance of xDSL, Fiber, Cable & Wireless networks.

Digital Marketing and eCommerce consulting. Performing Business Analytics to provide data-driven strategic growth advice for the established eCommerce brand.

Conducted comprehensive market landscape analysis to identify attractiveness and the dynamics within a niche or an industryDeveloped, launched, and sold multiple product lines on leading e-tailers like Amazon, eBay, and ShopifyPerformed eCommerce operations across various platforms and marketplaces

Drove all aspects of eCommerce book business that exceeded revenue and profit margin targets and led to a 20% incremental revenue growth. Managed Amazon Vendor and Seller accounts operations and storefronts with a combined 50K-SKU portfolio. Managed a full-funnel portfolio of 350 PPC marketing ad campaigns with a $2.5M yearly marketing budget. Optimized it to a 7% ACoS through bid, targeting, and placement management. Increased brand-level conversion rate by 40% through pricing, lead times, listing, and enhanced brand content optimization. Led or participated in cross-departmental and inter-organizational meetings and negotiations. Created dashboards and reported on eCommerce KPIs, gross/contribution margin analyses, budget & sales forecasting, cost-benefit, ROI, and other metrics.

Responsible for Amazon marketplace business. Delivered 40%+ yearly revenue growth for five consecutive years. Launched, managed, and optimized 150 full-funnel ad campaigns (SP, SB, SD) with a $1.2MM/yr budget. Increased Conversion Rate by 80% and PPM by 20% via dynamic pricing optimization. Conducted product performance, pricing, and inventory data analysis for actionable insights and forecasting. Delivered comprehensive ad-hoc and periodical reporting with deep analysis of KPIs, trends, and influences

Managed key FMCG/CPG accounts and increased annual revenue by 35% through effective relationship management and EDI documents upselling.Closed $650K million in new SaaS business with existing key accounts by proposing new solutions and products that aligned with their goals.Improved contract renewal rates by 30% through successful negotiation and implementation of new pricing and service agreements.

Successfully closed extensive SaaS EDI services deals with major CPG/FMCG companies by understanding their business needs and delivering solutions that aligned with their goalsDeveloped and maintained strong relationships with key decision-makers, resulting in new business opportunities and increased revenueConsistently exceeded sales targets by signing of contracts with several of the largest FMCG companies