Assistant Vice President, Creative Director
CurrentLeads a creative team of graphic designers, copywriters, account executives and videographers to produce multi-channel content that is relevant, transparent and helps drive sales for all three divisions (Retirement, Benefits and Life). Ensures solid alignment with sales channels and utilizes strong product knowledge to develop compelling sales and marketing collateral.Responsible for developing the vision and strategy for the creative programs and design concepts that meet the business and/or sales objectives of the organization. Develops strategy for the overall brand visual identity to promote brand value and awareness via sales and marketing projects and advertising campaigns. A member of the leadership team to help Symetra become a nationally recognized and admired brand.Board member (Marketing and Communications) of the Inclusive Diversity Council (IDC), a group made up of Symetra employees from all locations, functions and levels with a promise to promote and support an inclusive and respectful workplace where every voice is heard.Current co-chair of the LIMRA Diversity Marketing Committee.