Tomer Koren Email & Phone Number

Tel Aviv District, Israel

Rehovot, IL

London, GB

• Leading B2B PPC paid search and social campaigns with high-volume budgets at Rapyd, the highest-valued Israeli tech unicorn.
• Executing impactful account-based marketing (ABM) campaigns across global regions.
• Manage end-to-end digital marketing strategies, collaborating with cross-functional teams to achieve positive ROI, establish KPIs, and optimize lead qualification processes for effective funnel management.

Tel Aviv, IL

• Manage a team of 5 digital marketing professionals, including PPC, BI, SEO, Creative, Affiliates, and account management.
• Supervise and manage our digital marketing team on a daily basis.
• Plan and execute complex media budget plans.
• Manage, analyze and optimize campaigns constantly to maximize traffic and sales pipeline, including paid and non-paid channels.
• Initiate and implement improvements and creative solutions to increase campaign activity.
• Experience in optimizing landing pages and user funnels.

Tel Aviv, IL

• Managing paid media campaigns for the largest Israeli companies from the following industries:E-commerce, Communications, Consumer goods, Automobile Industry, Banking and finance, Luxury travel.
• Deep experience with the following platforms:Google Adwords - Search, Display, Video & App installs.Facebook Ads - Branding, E-commerce, Video & App installs (Facebook Certified Buying Professional)Outbrain - DR.
• Analyzing, and building attribution models and reports using Google Analytics & Facebook Analytics.
• Media Planning, Tracking, Optimization, and Data Analysis,
• Managing large media budgets, maintaining personal contact with clients worldwide, and increasing customer value.
• In-depth understanding of media planning, strategy implementation, negotiation, and performance analysis.

Tel Aviv, IL

• Launching and managing large scale media campaigns for various global brands (~$250k/month).
• Working with American, European and Asian brands.
• Managing daily/weekly/monthly budgets coordinated with clients demands.
• In-depth understanding of media planning, strategy implementation, negotiation and performance analysis.
• Research and identify target audience per product.
• Optimize and analyze data in order to maximize revenue opportunities and reach campaign objectives.

• Marketing and advertising online of new and existing mobile apps for iOS and Android.
• Using social networks and PPC ads. Writing creative apps descriptions and PR I also contacted online news websites and got free PR cover from various websites.
• ASO & SEO for Apple's App Store, Google Play store. Amazon Appstore and Samsung App Store using appealing screenshots and descriptions to attract downloads.
• Managing and maintaining Facebook and Google+ pages and using various methods of promoting posts and mobile apps.