Kory Kollman Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

Coraopolis, Pa, Us

Supported, created, executed, and evaluated events, programs and marketing strategies.• Managed Regional Marketing Campaigns that drove $1.8 million in sales in home territory.• Increased brand awareness in market to help athletes know that DSG was the market leader.• Led region in Team Sports Equipment Sales.• Negotiated sponsorships with professional and amateur sports teams. • Added 30-35 new leagues over two years.• Served as media contact for territory.• Assisted with social media platforms.

Salt Lake City, Ut, Us

Managed every phase of the event experience, including all logistics, with responsibility for a wide variety of high-impact events.• Identified, planned, and executed Packsize conferences, trade shows, and events that expanded the reach, recognition and reputation of the brand.• Overhauled the way events were done, implementing standard uniforms across all events, overseeing a new booth build, changing the way leads were collected, and requiring sales to have customer visits at shows. Increased amount of leads from show by 42%, which led to three times more closed deals.• Managed events with a budget of $700,000+.• Identified major industry awards and speaking opportunities as well as writing the submissionsfor them.• Managed agency and outside vendor relationships.• Created the “golf ball box campaign”, which improved product awareness for the company.

Salt Lake City, Utah, Us

Managed all 550 “CaptionCall” events.• Directed seven event teams across the country and assigned events to drive leads for sales.• Drove all regional event operations and logistics.• Interacted with external outreach managers and contract installers to help execute regionalevents and demonstrations of CaptionCall.• Created tracking report for all events at CaptionCall, which improved cost benefit analysis.• Trained event staff on appropriate sales techniques that gathered quality leads.• Oversaw all marketing materials and collateral.

Salt Lake City, Ut, Us

Managed trade show portfolio and logistics.• Oversaw development and management of the annual RootsTech Conference.• Developed trade show floor plans and booth layouts.• Created and executed marketing campaigns for FamilySearch Trade Shows.• Developed and managed promotional products for all events• Interacted with regional managers to help execute regional events.• Trained quality staff for events.

Managed various events for the RAM account.

New York, New York, Us

Launched Coca-Cola’s multimillion-dollar program, Campus Activation Marketing Program for students. Served as Campus Marketing Manager for territory of universities across West Business Unit including University of Utah, Brigham Young University, Washington State University, and Boise State University.• Developed in-store campaigns that increased sales by as much as 10% during promotional run• Enhanced contractual compliance by building partnerships with key CAMPUS asset stakeholders– Coca-Cola North America, Swire Coca-Cola, University faculty, staff, and students.• Recruited youth segment to Coca-Cola portfolio, increasing brand loyalty.• Launched “Give it Back” recycling program at the University of Utah encouraging consumers torecycle and informing them about the Coca-Cola company’s corporate responsibility onsustainability and help keep products in stores.• Identified and executed volume driving sampling events and retail opportunities for brandsincluding: Coke, Diet Coke, Coke Zero, Sprite, Fanta, Full Throttle, POWERADE, NOS, Monster,Vitaminwater, Nestea, and V8 Fusion.• Executed market research on target market and report findings to Coca-Cola.• Worked with University Athletics on in game promotions, sponsorships, and concession sales.• Managed interns at Universities in territory as well as Brand Ambassadors at sampling eventsand other University events.• Assisted in contract negotiations for Brigham Young University and Washington State University

B.S., Speech Communication/Organizational Communication

A.S., General Studies