Creative Director
Current- Lead and inspire the team to develop strategically-grounded, insight-driven creative.- Manage creative talent (Art Directors, Graphic Designers and Copywriters) including a mix of full-time associates, contractors, and agencies.- Empower and inspire full-time associates through coaching and help them develop in their careers.- Collaborate with marketing strategists and internal business clients to understand consummate needs, positively influencing marketing strategy… Show more - Lead and inspire the team to develop strategically-grounded, insight-driven creative.- Manage creative talent (Art Directors, Graphic Designers and Copywriters) including a mix of full-time associates, contractors, and agencies.- Empower and inspire full-time associates through coaching and help them develop in their careers.- Collaborate with marketing strategists and internal business clients to understand consummate needs, positively influencing marketing strategy and the customer experience.- Demonstrate expert knowledge of advertising and marketing trends and translate business intent into creative strategies and executions that market products effectively.-Demonstrate an understanding of the intended audience; interprets market research and tests results, and uses findings to focus targeted marketing messages.- Build and maintain relationships with a network of partner groups (digital, operations, legal, etc.) to anticipate and proactively address obstacles and establish Brand Creative as a strategic thought partner.- Present and influence with a convincing and inspiring style to increase buy-in and open the door for new opportunities - both for your team and department. Show less
