Anna Kovalenko Email & Phone Number

Munich, Bavaria, Germany

Dublin, Ireland

Strategy & program management: - Launched Global product priorities, resulting in 10x growth & 100%+ target product adoption - Negotiated & managed global XFN projects with sales & product leadership, marketing, finance; championed for x-org partnerships. Team lead during manager leave: steered OKRs, authored 2020 go-to-market strategy- Ideated & designed fully-automated solutions with 10x impact on product adoptionProduct management: - Piloted Google Customer Forum… Show more Strategy & program management: - Launched Global product priorities, resulting in 10x growth & 100%+ target product adoption - Negotiated & managed global XFN projects with sales & product leadership, marketing, finance; championed for x-org partnerships. Team lead during manager leave: steered OKRs, authored 2020 go-to-market strategy- Ideated & designed fully-automated solutions with 10x impact on product adoptionProduct management: - Piloted Google Customer Forum, Customer Externships: ran design sprints, product roundtables, with PMs, Eng & UX. Influenced product roadmaps on audience simplification, display-video attribution in Google Ads front-end, audience insights. - Ideated & project-managed Display Full Value pilot (1500+ participants, 15x product adoption)Education & Events:- Innovated product education @Google: Designed Display train-the-trainer, Champions certifications (100% CSAT); scaled training 5x with 120+ workshops delivered by Champions. Designed Product College sales, specialist & vendor training (3000+ educated globally)- Opening keynote speaker at 2019 Annual Display Summit in Dublin. Since 2016, keynote speaker at 10+ in-country events across Europe & MENA to a joint audience of 500+ advertisers. Delivered 480+ advertiser product workshops, helping customers develop cross-media strategies, boost ROI and growth through digital- Designed & delivered “Display in Uncertain Times” EMEA livestream (97% highest rated of the series, >3600 viewers)Part-time roles:- Researcher, UXR: Partnered with PM, UX and Eng in the foundational research, formulated Consumer User Journeys to design Responsive Ads controls & targeting suggestions for ML-based campaigns- Global Product Lead, Custom Audiences: XFN partnership with PM & gTech on Keywords to Intent Audiences migration. - Automated Sales Productivity Incentives re-design: Formulated 40+ logic improvements, with +83% CSAT improvement & 5x utilization boost Show less

Dublin, Ireland

Based in Google's European HQ in Dublin, over the 3 years in this position I worked with over 1500+ advertisers across all verticals, with a particular focus on Tech in year 3, both SMB & large companies, as a consultant on growth with Google's digital marketing solutions. Expertise: Google AdWords products (search, GDN, YouTube), Google Analytics. Focus markets: responsible for clients based in Ukraine, Belarus, Russia, doing business both locally and across the globe.

Lexington Ma, Usa

• Report directly to the Director of US & Global Consumer Markets • US Macro: Estimated Reuters/University of Michigan Consumer Sentiment and Conference Board's Consumer Confidence Indexes for publication• Global Consumer Markets: Utilized ARIMA and econometric models to forecast sector specific employment for over 95 countries. Assisted in estimating the income distribution, consumer spending, and socioeconomic indicators. Wrote country reports on… Show more • Report directly to the Director of US & Global Consumer Markets • US Macro: Estimated Reuters/University of Michigan Consumer Sentiment and Conference Board's Consumer Confidence Indexes for publication• Global Consumer Markets: Utilized ARIMA and econometric models to forecast sector specific employment for over 95 countries. Assisted in estimating the income distribution, consumer spending, and socioeconomic indicators. Wrote country reports on consumer markets of CIS, Baltic, Middle Eastern countries. Prepared PowerPoint presentations for upper management presentations• Co-authored article on global demography with Chris Christopher - "Demography Has Spoken", CSCMP's Supply Chain Quarterly• Co-authored white paper on e-commerce retail sales with Chris Christopher• Automotive: Assisted in the following (1) US driving license holders demographics, (2) Global Mobility Study Show less

Waltham Ma, Usa

• Created the 1st NABE chapter in Massachusetts• Author of the idea and organizer of the 1st annual Crisis Game http://vimeo.com/59736924 , https://www.brandeis.edu/global/news/2018/crisis-game.html• Chapter membership increased from 52 to 110 students over 6 months, 10-15% actively involved• Organized 60 students in total to attend the NABE Economic Policy Conference 2012, '13, NABE Annual Meeting 2012 (the largest student representation). Negotiated sponsorship for Chapter… Show more • Created the 1st NABE chapter in Massachusetts• Author of the idea and organizer of the 1st annual Crisis Game http://vimeo.com/59736924 , https://www.brandeis.edu/global/news/2018/crisis-game.html• Chapter membership increased from 52 to 110 students over 6 months, 10-15% actively involved• Organized 60 students in total to attend the NABE Economic Policy Conference 2012, '13, NABE Annual Meeting 2012 (the largest student representation). Negotiated sponsorship for Chapter members for the luncheon with George Soros, Paul Volcker • Organized speaker panels about careers in economics featuring guest speakers from Fidelity Investments, IHS Global Insight, RISI• Organized a number of educational meetings with the president of NABE, other professional economists on the topics of fiscal cliff, economics behind US presidential elections, economic forecasting• Facilitated organization of the Boston University NABE Chapter Show less

Leipzig, Germany

• Assessed credit, currency risks, performed financial & qualitative analysis of clients in energy trading contracts, assigned corresponding credit ratings using internal financial analysis software and Moody’s RiskCALC and CreditEdge software• Compiled, expanded and presented to the management of the Finance Department the internal guide for credit risk assessment in German

Kiev, Ukraine

• Launched commercial activities of the newly founded company under the largest JAA in Ukraine with the state oil & gas company DC Ukrgazvydobuvannia • Set-up commercial department, organized and negotiated procurement of equipment on a tender basis for the reconstruction of state gas production facilities worth $100 million • Developed collaboration with major international equipment suppliers (Solar, Propak). Sent to Calgary, Canada for negotiations. Negotiated $500,000 savings… Show more • Launched commercial activities of the newly founded company under the largest JAA in Ukraine with the state oil & gas company DC Ukrgazvydobuvannia • Set-up commercial department, organized and negotiated procurement of equipment on a tender basis for the reconstruction of state gas production facilities worth $100 million • Developed collaboration with major international equipment suppliers (Solar, Propak). Sent to Calgary, Canada for negotiations. Negotiated $500,000 savings in 5 months• Team member developing company image for the IPO Show less

• Responsible for procurement of equipment worth US$ 3 million• Contract negotiations: Negotiated $300,000 in cost savings within 9 months • Adopted and reconfigured "Tender & Procurement Procedure" for the compliance with ISO 9001-2008, 14001-2004 certification. Certification passed successfully. • Reorganized and integrated commercial department in Russian affiliate (Komi Republic, Russia). Responsible for oversight of tender and procurement activities

• Maintained document flow within the department, assisted operations manager in project accounting and budget planning.• Kept monthly employee timesheet, performed written and simultaneous spoken translations in English/ Ukrainian/ Russian.• Successfully completed course assessment and examination for the Quality Management Systems ISO 9001:2008 and Environmental Management Systems ISO 14001:2004. Internal Auditor according to standard ISO 19011:2002 training course.

Ottawa, Canada

Intern in the Parliament of Canada to Hon. Scott Brison, MP Kings Hants, Nova Scotia under the Canada-Ukraine Parliamentary Program• Researched Canada-Colombia free trade agreement to identify false allegations of the opponents and produced report and data for the caucus position support in Canada & Colombia• Organized a team to research Canada-Ukraine Free Trade Agreement and produce a Position Paper. Paper presented to Hon. Stockwell Day, Minister of International Trade of Canada

• Performed research "Analysis of REHAU clients for the possibility to use tools of electronic commerce for processing orders". Analysis of REHAU clients for the time- and cost-savings if Electronic Data Intercharge System is implemented to replace email and phone order placement. Research proved viability of investing from the side of the company and 10% of the clients. Recognition of research from the Head Office in Austria

• Gathered & analyzed primary information about markets, formed reports about potential investment targets in agriculture, banking and retail sector

Master Of Arts (M.A.) In International Economics And Finance, With Excellence, Specialization In International Economic Policy, Gpa 3.85 Out Of 4.0

Activities and Societies: • Founder and President of Brandeis NABE Chapter, 2012-2013 • Author and organizer of the Chapter's first annual.

Level A1.2 - C 1.1, Deutsche Sprache

Bsc, Economics And Finance, With Excellence, Gpa 3.9 Out Of 4.0

Level C1, Deutsche Sprache

Received a scholarship from Goethe-Institut to study in Hamburg

Social Welfare And Development

Scholarship from the Swedish Institute for a summer school in Ädelfors, Sweden, under the topic of Social Welfare and Development in Sweden.

Education record