Victoria Ko Email & Phone Number

Roseland, New Jersey, US

Washington, DC, US

• Manage over $15M annually, in the B2B and B2C spaces for CoStar Group's flagship multifamily brand, Apartments.com, with goals ranging from direct response/lead generation to branding/prospecting.
• Work cross functionally with SEO and SEM teams, product groups, content development, brand marketing teams, and external vendors to create and implement integrated campaigns; from creative and concept development to.
• Manage Apartments.com's paid display & social advertising programs on a multitude of platforms, including but not limited to Google’s DoubleClick/Google Ads, Facebook, LinkedIn, Twitter, and YouTube ecosystems.
• Build and oversee execution of digital testing roadmaps across bidding strategies, creatives, and audience.
• Oversee direct reports' day-to-day relationships with vendors whilst evaluating long term strategy against performance KPIs, costs and benefits.
• Evaluate and implement Apartments.com's CRM offline audience targeting strategy on digital activation channels through the use of DMPs and data onboarding partners.

Washington, DC, US

• Manage over $8M+ annually, in the B2B and B2C spaces for CoStar Group and its flagship marketplace brands, Apartments.com and LoopNet.
• Strategize, build, and optimize display campaigns to meet varying performance goals ranging from branding through to direct response/lead generation
• Manage day-to-day relationship with vendors
• Pioneered and managed bringing siloed business units’ marketing efforts in-house to maximize cost savings

Arlington, Virginia, US

• Managed display, rich media, and content ad trafficking, quality assurance, and reporting using DCM and self-service media networks
• Used DCM and MOAT to verify campaigns’ targeting parameters including but not limited to viewability, geography served, page category, and audience segment
• Executed A/B testing for client strategy team to report and recommend best performing aspects
• Responsible for collation of reports into Salesforce across multiple media partners using Dataroma and SalesForce’s Dataloader
• Provided ad hoc troubleshooting for any problem associated within the ad trafficking process

Arlington, Virginia, US

Charlottesville, Virginia, US

• Supported graduate teaching assistants in the Introductory Biology Laboratory course by preparing the necessary materials and instruments before each lab
• Provided technical guidance and procedural clarifications for students during lab sections

Charlottesville, Virginia, US

• Used CellSens and ImageJ to measure Drosophila appendages for statistical analysis with Excel in support of characteristic peptide secretion coordinating developmental timing
• Assisted in the maintenance of stocks and graduate research projects with Drosophila melanogaster
• Responsible for conducting secondary research and reviewing scientific literature

Charlottesville, Virginia, US

• Responsible for delivering surgical equipment to the operating wing
• Assisted in collection, organization, and preparation of surgical instruments
• Supported central supply staff

Charlottesville, Virginia, US

• Made rounds to comfort patients in the both the waiting room and those with assigned beds in the Emergency Department
• Provided administrative support to Patient Representation manager
• Documented over 100 hours in service

Charlottesville, VA, US

Bachelor of Arts in Biology with a minor in Economics Relevant Coursework: Intermediate Macroeconomics, Intermediate Microeconomics, Money and Banking, Statistical Analysis, Economics of Labor, Financial Accounting, Introduction to Information Technology

• Made cold calls to make current and potential customers aware of new software platform as well as schedule demos of said platform
• Researched needs of healthcare, government, private industries in terms of accounts receivables; organizing findings to present to supervisors
• Organized marketing data using SugarCRM software