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- Lead cross-functional teams to create high-impact, scalable ideas and measurable marketing solutions to drive revenue and market share for a medical start-up company in San Francisco- Innovate and execute effective strategies to grow brand image- Analytics execution lead for end-to end data management, marketing mix modeling and insights generation- Manage and maintain large data sets to ensure high quality of data for analyses- Translate complex analyses leveraging large datasets into insights and actions

- Responsible for advanced model development, interpretation of results, presentation/insight development and formulating actionable recommendations.- Provide client servicing on client business issues and build industry knowledge to support more advanced inquiries.- Provide leadership to analysts in presentation development and in client presentations or work sessions either directly through presentation or supporting analysts in this regard.- Work collaboratively across the Professional Services organization to ensure an integrated approach to resolving client business issues.- Lead in project setup.- Run statistical models using standardized and advanced programs.- Supervise completion and accuracy of analyses.- Perform custom/complex analyses.

1. Project: ImputationObjective: Shortening length of questionnaires used for survey, by asking some of the attributes and imputing the rest by EM AlgorithmSoftwares used: SPSS, SAS, R, EXCEL2. Project: Brand and Extension AdvisorObjective: Investigate how a new initiative builds and borrows from its parent brand, by establishing a long-term relationship between the two.Softwares used: SPSS, R, EXCEL3. Project: Health & wellnessObjective: Marketers’ Perspective via innovation, as one of the key considerations to develop an insight into critical factors for success of health & wellness space.4. Project: Whitespace Opportunity SizingObjective: Coming up with a Complete approach to tap the Opportunities by building a Quantitative Model, backed by Qualitative logic.5. Project: Bayesian Networks6. Project & Thought Leadership:• Help set objectives and execute Brand Health development projects aimed at qualifying new and improved approaches as well as enhancing our current framework• Appropriately apply critical reasoning and statistical analyses toward solving problems• Provide well-supported recommendations to Brand Health service leadershipTeamwork:• Collaborate effectively with colleagues within the Brand Health team and across other Nielsen teams as neededService Support:• Master the Winning Brands service and provide technical and analytical support by answering queries from Brand Health leaders/client consultants globally and advising on the most appropriate solution • Help maintain and upgrade service standards documentation, templates, sales materials and iShare intranet site for Winning Brands• Maintain Winning Brands Normative Database platform including coordinating norms collection, providing access and assisting with report generation.

The Spoken Tutorial project is the initiative of the "Talk to a Teacher" project of the National Mission on Education through ICT, launched by MHRD, Govt of India. My work includes narration, translation, explanation and dubbing of various softwares.

Projects: · Quantile Dispersion Graphs To Compare The Efficiencies Of Three-Stage Nested Designs · Selection of a stroke risk model based on transcranial Doppler ultrasound velocity · Anomalies in the motion dynamics of long flagella mutants of Chlamydomonas reinhardtii M.Sc. Thesis: Estimation of Finite Population Total under missing responses Poster Presentation; Project: An Optional Randomised Response Technique Other Projects: · Pre-launch market survey of Set Top Box · Mobile connections · Pattern of Terrorist attacks in India