Gökhan Koç Email & Phone Number

Istanbul, Turkey

Creating digital strategy, planning and operation management for Unilever's Beauty & Wellbeing and Personal Care brands within the scope of 360 degree marketing.Brands: Elidor, Dove, Clear, Simple, Signal, Axe, Rexona and Vaseline-Manage digital marketing operations Facebook Ads, TikTok Ads, Amazon Ads, Google Ads, Dv360 campaign setup and optimizations-Build digital marketing strategy in line with the main KPI-Plan&manage the all-year budget across marketing channels-Plan a digital media strategy for campaigns, channels and budgets -Build&manage programmatic strategy and operations

İstanbul, Türkiye

- Experienced with Meta Business Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads Manager, Twitter Ads Manager, Google Analytics (GA4), Google Tag Manager and Looker (Data) Studio- Working closely with advertising media partners- Involving in the new product launching strategy - Conduct market research to identify customer trends, competitor offerings and demographic data to identify trends and insights to optimize performance based on the insights.- Conducting competitor analysis to identify areas of threat and opportunity.- Analyze data to monitor revenue performance and uncover areas for improvement.Leading performance marketing specialists in day-to-day operations, optimization and reporting.- Primary contact point for a portfolio of clients in achieving their goals through identifying opportunities.- Create goals and objectives in order to generate awareness and target key customer segments through appropriate channel strategies and campaigns.- Monitoring and optimizing the campaigns run on ad networks to ensure they meet the target KPIs through analytic reports.- Design marketing campaigns founded on robust data and present the recommendations to management.- Brainstorm new and creative growth strategies through digital marketing.

- Plan and execute social media marketing campaigns- Developing and executing social media strategies- Preparing creative content for social media- Preparing both monthly and weekly content plans- Managing customer expectations and deadlines- Preparation of executive reports- Preparing new business strategies with team - Customer relationship management - Preparing & managing creative contents and project- Preparation of digital advertising images | Social media- Preparing the brand's social media account's images- Experienced with Photoshop and Illustrator a programs

Lisans Derecesi, New Media, 3.01 / 4

High School

Middle School

Primary Education