Kristi Bennett, Chia Email & Phone Number

Marketing is an art of adaptation, constantly changing strategies and tactics to meet the needs and desires of an ever-changing audience. With each new year, I am driven by the excitement of discovering innovative ways to engage, connect, and inspire customers. The future of marketing holds endless possibilities, and I am thrilled to be at the forefront, shaping the landscape of this dynamic industry.Key Professional SkillsLEADERSHIP- Builds and maintains a team that is smart, prepared, fast-acting, and focused on delivering results.- Nurtures and retains a cohesive and effective team, while providing mentoring and development opportunities that continuously build upon the team and individual capability.- Develops and manages teams that work in an entrepreneurial and strategic way to push forward ideas, innovation, execution, and culture - all on behalf of clients and stakeholders.MARKETING STRATEGY- Works with Executive Teams to refine the market opportunity, position, and messaging for current and future products and marketing initiatives.- Strategically develops integrated communication campaigns in alignment with segmentation, new product launches, and existing products.- Works closely with sales to execute relevant and timely campaigns, collateral, and projects to help grow the organization, acquire new customers, and creating existing customers.GROWTH MARKETING | SALES ENABLEMENT | CUSTOMER ACQUISITION- Leads the team responsible for helping achieve aggressive growth goals through the development and execution of best-in-class growth campaigns that improve full funnel KPIs.- Identifies new and optimizes existing acquisition channels including direct mail & digital marketing.- Drives marketing analytics and partners closely with data teams to create end-to-end measurement dashboards evaluation the impact of customer growth campaigns.MARKETING COMMUNICATIONS | BRAND DEVELOPMENT & MANAGEMENT- Develops and implements an integrated communications strategy to advance brand; broadens awareness of products, solutions and services and increases visibility in all markets.- Owns the brand narrative and content strategy to support storytelling at the brand and product level.- Crafts and effectively executes launch plans that introduce new products and brands to market and contributes to the creation of extraordinary experiences to support customer acquisition.- Possesses a keen awareness of the messages, stories, conversations, and engagement models that connect with different audiences.

Listed skills include Marketing, Public Relations, Web Content Management, Social Media Marketing, and 13 others.

• 

  University Of North Carolina At Greensboro

  Business Administration And Marketing