Kelly Burroughs Email & Phone Number

Montreal, Qc, Ca

-Analyze global enterprise wireless market as well as iBwave’s share and growth potential in each region;-Establish and drive our enterprise go-to-market strategy in order to be successful in each region;-Evolve our overall enterprise solution by defining and prioritizing solution-level requirements in close collaboration with Sales, Sales Engineering and Product Management;-Establish and maintain pricing structure, as well as P&L for the enterprise segment;-Equip the sales team with the right overall solution, positioning, training and selling tools to gain enterprise customers and ecosystems in according to the appropriate strategy of each region;-Develop and track key performance indicators required to measure success;-Participate in key enterprise wireless tradeshows and events to promote iBwave, gather market intelligence and refine our solution set to reach our growth targets in that market segment.

- Design, implement and facilitate annual marketing plans in collaboration with sales and market Development- Work closely with Senior Team members from Development, Product Management, and Sales to properly create, deliver, and support the growth of our products in the market- Managing the marketing team and define strategy to execute multiple simultaneous marketing programs that support sales programs and inbound demand generation- Plan and administer the marketing budget - Use modern marketing methodologies to drive demand generation and increase lead to opportunity conversion in our key markets- Use data and analytics to develop marketing strategies- Manage corporate branding and PR- Develop and execute strategic plans for successful launch of new products and services, working closely with Product Management and Sales- Organize, facilitate, and implement customer experience related activities- Prepare dashboards, activity, and metrics reporting for MORs, quarterly business reviews- Manage training & certification offerings

Montreal, Canada Area

RESPONSIBILITIES • Develop and manage overall marketing strategy and plan• Manage execution of the marketing plan for each region • Own and manage the execution of the demand generation strategy• Plan ABM marketing campaigns• Optimize the marketing to sales funnel with effective nurturing tracks • Plan and manage the execution of product launches • Develop targeted messaging for each product and market • Content Creation (copywriting, email campaigns, blogs, case studies, webinars, etc)• Customer relationship managementACHIEVEMENTS• Increased webinar registrations 400% • Successfully grew content strategy to bring in over 500% more leads than previously• Grew social media following over 300% • Effectively implemented a marketing to sales lead funnel • Effectively implemented content-based nurturing tracks• Leading company-wide strategic initiative to implement a learning community• Successfully have launched 3 new products and tens of small product launches to the market and customer base• Speaker at industry conference• Recipient of multiple 'Recognizing Excellence' awards for leadership, innovation, performance

• Developed, designed and and delivered onboarding program.• Liased with customers to gather feedback, create user stories, and design product enhancements.• Collaborated with sales and marketing to develop content: blog posts, white papers, graphics.• Developed e-learning video series.• Redesigned and wrote company website.• Consulted customers on best practice business analysis methods• Worked with sales to develop and deliver product demonstrations during the pre-sales cycle.• Designed and produced product demo videos• Developed sales and marketing content such as: graphics, blog posts, and white papers.

Montreal, Canada Area

• Writing a variety of copy content including brochures, media and press releases, and website content. • Writing articles for online publications including BA Times and Project Times.• Blogging on a variety of topics with a focus on product management and information technology. • Developed business analysis training video series.

Montreal, Canada Area

• Worked with implementation team and customers to implement FeaturePlan product management software.• Co-designed and developed training content and materials.• Authored weekly product management blog.• Conducted training and mentoring for customers on software and product management best practices.• Co-authored product management best practice and software reference guides.• Designed internal training database for customer 'sandbox' training.• Created training case study for customer training.

•Project Manager for the evaluation and selection of an ERP system, with responsibility of leading the implementation of the selected ERP system through the project management lifecycle, across the company. •Business Systems Analyst responsible for conducting business requirement elicitation workshops, and the subsequent documentation of business system requirements for all departments within the company.•Managed the process of selection for the ERP system, including the development, distribution and management of a Request for Qualification document sent to all potential vendors, setup and facilitation of vendor demonstrations for all short-listed vendors, and played a key role in the final ERP system selection decision. •Implemented new standardized project management, business requirement elicitation and quality assurance management methodologies and processes across the company. •Project Manager for various small-scale Information Technology projects including the conversion from Word Perfect to Word 2007, various software upgrade implementation projects.

•Responsible for elicitation, documentation and management of business requirements from external clients for a web-based CRM system.•Updated and maintained product description documentation for CRM system.•Provided quality assurance testing for implemented CRM system upgrades and enhancement projects.

•Lead for the implementation of a complex PeopleSoft Finance (A/P, A/R, GL,TR) system implementation project. Project lead for business requirements gathering, overall project management, and the development and delivery of all end-user training.•Manager of the Business Analyst and Quality Assurance team, responsible for the management, guidance, and development of six employees. •Business Analyst on multiple complex projects to migrate old legacy system to new ERP (PeopleSoft system). Worked with the business to map and gather requirements for the migration of data for financial system, CRM Claims Management system. •Project manager for multiple large-scale information system implementations through each phase of the project lifecycle, including development and management of project plans, charters, and on-going project communications with all levels of the business (senior management to non-management employees).•Project lead for the implementation of a company wide PeopleSoft CRM Claims system, including project lead for the elicitation of business requirements, functional design, and the re-engineering of existing business processes. Authored extensive functional design document and managed all testing initiatives throughout the project lifecycle. •Manager of all Quality Assurance procedures within the Information Systems department, and lead for the management of all testing efforts through various the system implementation project. •Project Lead business systems analyst for a web portal project implementation; a highly visible project within the company and part of a major company customer relations initiative. •Received company awards for work completed as

Developed and implemented various projects for Interest Rate Derivatives (IRD) group including requirements gathering, analysis, and all resulting documentation.Automated and re-engineered the Independent Price Verification procedures utilizing VBA in Microsoft Excel.Extracted, analyzed and manipulated of large amounts of financial data from various sources (Reuters, Telerate, Bloomberg, In-house systems

Bachelor Of Commerce, Information Tech. Management; Information Systems Development; Implementation, Finance, Economics

Bachelor Of Science, General Science

Creative Writing, Writing