Kathryn Graham Email & Phone Number

New York, New York, United States

New York, New York, United States

Greater San Diego Area

• Lead innovation across Kashi, Bear Naked and Pure Organic, leveraging consumer insights, market research, and trends to deliver new products and line extensions while introducing new packaging, pricing, and positioning.
• Market lead on global innovation introducing new food concept for principal market. Utilized transactional learning to analyze and create commercial strategy and influence food development and packaging execution.
• Lead cross-functional teams through stage… Show more
• Lead cross-functional teams through stage gate process from ideation to post launch analysis.
• Spearheaded firsts for Kashi Co. and Kellogg including the first seasonal offering at Kashi Co that is being leveraged as an ongoing strategy. Built and implemented a model for efficient innovation as a vertical.
• Created first ‘lift and launch’ for Kashi Co from another business unit to bring innovation with speed to market. Identified opportunities to improve food at a cost savings, drive scale with expansion of new food.

Greater San Diego Area

• Managed frozen entrees, frozen waffles, cookies, crackers, and protein powders for Kashi Co. including P&L. Created strategy to revitalize frozen entree trial through redesign of packaging based on consumer insights.

Greater Chicago Area

• Lead on 360 Eye launch, Dyson’s first ever robotic vacuum, in the US market. Launch success led to increasing the forecast by 33% and achieving 3% unit share in first month of launch. Planned 2017 strategic expansion.
• Planned the 2016 US cordless vacuum range, launch plan, strategy, and media plans for the growth category of the global business.
• Drove category growth by 58% with increased SKUs on shelf, store distribution, while increasing awareness via… Show more
• Drove category growth by 58% with increased SKUs on shelf, store distribution, while increasing awareness via targeted media to drive conversion in-store and online.
• Manage team focusing on handheld business, exclusive models, and digital campaign to engage and educate shoppers. Show less

Greater Chicago Area

• Led launch of five new products and a full cordless vacuum category line reset nationwide resulting in over 40% growth of the category in the US and introduction of new technologies to the market.
• Marketing lead for core business including launching latest innovations and long-term strategic planning. Work with international markets to customize brand equity and execute in competitive US market.
• Created three-year consumer and commercial strategy for Board of Directors including… Show more
• Created three-year consumer and commercial strategy for Board of Directors including incremental growth goals, communications, competitor analyses, and consumer insights.
• Grew US household penetration by 2% led by awareness building tactics including TV and experiential campaigns.
• Aligned cross-functional groups for category focused on sales, channels, graphics, digital marketing, media, PR, and demand planning including supervising national experiential campaign. Show less

Faculty selected member of the Consumer Marketing Academy.MBA Association - Student Affairs ChairGLOBASE Ghana Consulting Project 2012Managed several student consulting projects for leading organizations including Nestle and Direct SupplyActive member in the Kelley Marketing Club, Net Impact, Kelley Association of Women MBAs Club, Student Admissions.

Greater New York City Area

• Created universal data reporting template for MLS Sr. VP of Consumer Products & Licensing and 19 club Chief Business Officers to improve data sharing, collective best practices, and recommend most profitable SKUs for.
• Analyzed weekly net merchandise per caps of 19 clubs and developed analytical comparisons to better target consumers, alter promotional timing throughout season to maximize sales, and bolster fan engagement for MLS VP.
• Analyzed weekly net merchandise per caps of 19 clubs and developed analytical comparisons to better target consumers, alter promotional timing throughout season to maximize sales, and bolster fan engagement for MLS VP.
• Managed club and venue relationships for World Football Challenge involving 7 international clubs and 9 national venues in creating and overseeing licensing agreements, venue contracts, and branding of merchandise.
• Researched and recommended new tactics to reach underserved markets of MLS including grassroots efforts and created strategy for SUM President to utilize mobile commerce to increase merchandise sales and fan engagement.

• Executed on all phases of attorney hiring with recruiting department, influencing firm’s marketing strategy, and rebranding initiative to attract highest quality talent for national law firm having 500+ attorneys in 10.
• Organized summer associate training, mentoring, events and scheduling which resulted in a 85% retention rate. Summer Associate program ranked 1st in Washington D.C. (The American Lawyer).
• Represented the Firm through participation in Washington Area Legal… Show more
• Represented the Firm through participation in Washington Area Legal Recruitment Administrators Assoc. and advised on and tested redesign of regional website. Show less

• Conducted operations for the Wounded Warrior Disabled Sports Project (WWDSP) and Disabled Sports USA’s Youth Mentoring Program, nationwide. Organized 70+ annual therapeutic sports events for Operation Iraqi/Enduring.
• Led Wounded Warrior component at The Hartford Ski Spectacular (nation’s largest adaptive winter program) for 200+… Show more
• Led Wounded Warrior component at The Hartford Ski Spectacular (nation’s largest adaptive winter program) for 200+ participants from 5 US military hospitals and the UK. Grassroots marketing provided introduction to.
• Drove new programming through insights collected from Wounded Warriors and hospital groups which resulted in a 10% annual increase in participation and new programs.
• Communicated with 100 chapters in 38 states and several hundred Wounded Warriors around the nation to improve collaboration, which resulted in annual growth of 3 new chapters and 100 new Wounded Warriors.
• Participated in strategic planning and developed marketing materials and public speaking opportunities to recruit participants and attract sponsors and donors. Show less

Mba, Marketing, Entrepeneurship & Corporate Innovation

Activities and Societies: Consumer Marketing Academy, faculty selected member GLOBASE Ghana 2012 Consulting Project, peer/faculty selected.

Bachelor Of Arts, History

Activities and Societies: Women's Varsity Soccer Team, Admissions Office Intern and Tour Guide, College Community Leaders, Youth Tutor

History, Science

Activities and Societies: UCC Varsity Women's Soccer Team