Lead the Product definition, development and launch of Bluecore's platform

Led Strategy, Analytics and GTM for Americas to drive customer growth and engagement. - Demand generation: Leadership of Digital and Offline Marketing performance, investment and deployment across all paid and managed channels: SEM, Affiliate Marketing and Partners, Display Advertising & Retargeting, Social Media Marketing (Paid & Owned), Video Promo Strategy and Execution, CRM (Customer Relationship Management) - Email, Push Notifications, Mobile Marketing, Coupons, Loyalty and Promotions - Strategic Customer Development: Drove the entire Customer Lifecycle Roadmap and Customer Analytics & Insights team as well as Customer Acquisition and Customer Identification inclusive of: Data Driven Marketing Optimization, Next best action modeling, Semantic text analysis, Customer Segmentation, Behavioral Preferences & Actions, Guided and Personalized Shopping, A/B & Multi-variant Testing, Customer Attributes Modeling, Customer Analytics, Stewardship of Customer Lifetime Value - Supply optimization: Owned and optimized inventory analytics to discover opportunities in inventory planning, gaps in availability, shipping promise and price match - Investment Optimization: Managed performance, investment and deployment of the entire Americas budget across marketing, promotions and vertical initiatives - Built the Competitive intelligence function ground up with capabilities spanning: Customer research, Web scraping, Shadow P&L and war gaming development - Launched new capabilities that helped bring new verticals to market with increased focus on specialized customer segments and inventory areas

Responsible for the delivery and growth of North America business. Delivered AI & ML driven language personalization (NLP & NLG) platform to Fortune 100 businesses. Managed a full cycle GTM team of sales, customer success, solutions consultants and data scientists.

Drove Global Customer Strategy by bringing data science and technology to build new Marketing and UX products and customer focused initiatives ultimately improving Customer LTV and RetentionResponsible for delivering incremental sales through targeted marketing and unlocking additional value by driving a unified understanding of the Customer across eBay.

Responsible for all targeted marketing intelligence and real time demand generation for Sears and Kmart. Managed a product and platform with multi-billion dollar PnL personalizing interactions across over 30 touchpoints

Performed competitive analysis, generated sales leads and communicated with potential lead customers and channel partners to monetize research in Social collaboration tools, HVAC monitoring and smart document management business

Led a 25 member team to design and deliver next generation high speed broadband products for the U. K. The project impacted 8+ million consumers, partners in four nations, and stakeholders at all organizational levels. Delivered 300% improvement to performance levels of broadband products, reducing capital expenditures by $1Mn

Led a product engineering development team to build core retail products, which included Point of Sale systems, in-store training tools and global service management tools. Worked with teams across eight countries to synchronize requirement gathering and managing deliverables