I am responsible for leading a team of consultants that will deliver services to our clients to help them optimise their digital products on Pugpig's mobile and website platforms. The team also leads our thought leadership efforts highlighting the knowledge and expertise that Pugpig brings to our clients.

As interim Professional Services Director, I led PugPig's customer-facing project work, while also developing its consulting services offering, helping Pugpig customers with developing, operating and optimising their digital products.Major achievements:• Developed thought leadership initiatives to establish Pugpig's expertise as a marketing tool for our consulting services. This included a newsletter that had a 40% open rate. • Co-authored a report with my manager, Pugpig CEO and co-founder Jonny Kaldor, looking at the state of the digital publishing market. The report was downloaded by hundreds of industry leaders, analysts and investment researchers with nearly 80% of the leads being new to the business. • Built a team of consultants with analytics, growth and product management skills that are responsible for supporting existing and new clients with digital product development and optimisation.

I managed a project manager and an analyst to deliver new digital products and manage Ideastream Public Media's digital platforms. I also led cross-functional teams to develop new digital products and optimise existing ones to achieve our content and sustainability goals.

I managed the development, launch and optimization of digital audio, video and internet products at ideastream Public Media, the NPR and PBS group of five TV channels and two radio stations serving almost 3 m people every month in northeast Ohio. I have refined product management and business analytics processes at ideastream to grow audiences and increase conversion to membership. I have two direct reports, a project manager and a data analyst.

I am responsible for delivering digital transformation to a regional public broadcaster that reaches nearly 3m people across digital, two radio stations and five TV channels. My role includes digital product development, workflow development and digital editorial management. Major achievements:• Working with the News Director, I developed and deployed an SEO strategy that increased referrals from search 63% in its first year. • Took part in and then led a cross-functional team that relaunched our newsletters testing growth and engagement strategies that increased our open rates to up to 40% and on one newsletter 8% of recipients were lapsed members who renewed their membership after subscribing to the newsletter. • Led the digital team in rapidly responding to surges in traffic to our website during the early days of the pandemic when the governor gave daily briefs. Our agility allowed us to serve in one day traffic volumes that we saw over an entire month before COVID.• Working with the Chief Experience Officer, we developed a product management framework to evaluate new product ideas from staff and rapidly deploy those that aligned with the group's goals. • Developed new processes and workflows to ensure proper management and optimisation of our digital products.

Launched an international consultancy with a client base in North America, Europe, and Asia. I provide product development, social media, audience development and revenue strategy strategic guidance. I also advise digital media start-ups and digital media agencies on business development and go-to-market strategy. Major Achievements: • Researched and wrote a report for the Reuters Institute of the Study of Journalism at Oxford - Beyond the Article: Frontiers of Editorial and Commercial Innovation - looking at innovation management and business models at media companies covering radically distributed content strategies, chatbots, conversational apps, VR and mobile video. • Led an analytics-driven audience development and engagement program for Trinity-Mirror, the largest newspaper publisher in the UK. Supported improved push notification performance through A/B testing and targeting, the development of podcasts with live events, and the launch of newsletters with open rates of up to 90 percent.• Developed a go-to-market strategy for a digital platform agency looking to expand in southeast Asian markets. • Led a workshop for WAN-IFRA in Indonesia on how to build Millennial audiences.• Developed and led digital transformation workshops for Edipresse editorial and commercial staff and management in Singapore, Kuala Lumpur, and Hong Kong.

Award-winning executive editor and news director of multiple newspapers. I led teams, developed products and was a member of a small working group responsible for a corporation-wide digital transformation project. The position was eliminated due to budget cuts. Major Achievements: • Managed five direct reports and 17 indirect reports my first year and four direct reports and 24 indirect reports the second year• Served on a company-wide steering committee to develop the strategy, structure, and workflow to grow Millennial and Gen X audiences. • Increased revenue and reach at both sites I managed the first year.• Led HTR News Media to best newspaper in its class in the 2015 Wisconsin Press Association awards.• Worked with sales staff to develop social media products and native advertising campaigns.

Worked as a senior staff member for an international media consultancy with media and business clients in Europe, the Middle East, Asia and North America. Major Achievements: • Developed production, publishing, social media, and technology strategy for the launch of Indian media group Network18’s news website Firstpost.com; provided pre-launch training for FirstPost.com’s editorial teams. • Provided social media training for on-air staff, broadcast journalists and editors and comprehensive digital journalism training for the online teams at Al Jazeera English, Arabic, Balkans, and Turk.• A frequent speaker and moderator at media conferences around the world.• A frequent on-air commentator on technology and media issues on BBC World Service radio, BBC World television, and Al Jazeera English. • Guest lecturer at the London School of Economics and the Annenberg Summer Institute at Oxford University.

I was a member of the management team at the Media Development Investment Fund, a mission-driven fund investing in independent news organizations in emerging democracies. I worked on the Fund’s Knowledge Bridge project, which helped news organisations in the fund's portfolio in their digital transformations. The position was re-deployed.

Worked with various editorial teams to develop and test digital products. Used analytics to identify products with promise to scale them across the organisation.

Key achievements:• Helped develop and implement the Guardian’s blogging and social media strategy.• Helped manage the development of The Guardian’s Movable Type blogging platform to achieve our editorial goals. • Helped manage the transition from Movable Type to the Guardian’s in-house CMS. • Covered the 2008 US elections on a cross-country road trip in which I used several, then novel, social media and digital story-telling techniques, including the use of Twitter and geo-tagging content.

I was a member of the launch team for World Have Your Say, an interactive radio programme on the BBC World Service. After conducting market research about social media, specifically blogs and podcasts, I served on a steering committee reviewing blog and podcast pitches from teams across the corporation.

I joined the BBC in 1998, as their first online journalist based outside of the UK. From their flagship Washington bureau, I covered the US for the BBC's award winning news website, while also providing politics and technology coverage for BBC radio and television. In 2003, I also worked on a year-long project that served as an early experiment in multimedia, multi-platform journalism.