Focussed on driving client success and fostering strong relationships while ensuring we deliver unparalleled value to our customers.

Responsible for all B2B & B2C communications, research, consumer insights, marketing campaigns, channel sales and PR. Key focus on consumer positioning and creating brand identity.

National brand manager for The Hindu.Responsible for all marketing campaigns,Media planning, Partnerships & associations. Key responsibility in building the strategic plan of the brand for the year.Manage creative agency, Media buying agency and Vendors, Ideate suitable media plan for effective campaign management.

Assistant Brand Manager– Tamil Nadu circle- To Plan, initiate & Monitor implementation of circle brand campaigns, Events and customer engagement projects to help achieve BTI (Brand Track Index) scores, Identify and execute communications thru new and virgin mediums, Outdoors ,POS (Point of sale) innovations. Focus on cost optimization and unpaid media breaking clutter and explore new opportunities, Explore Digital platforms to maximise reach.Manage creative agency, Media buying agency, PR agency and Vendors, Ideating suitable media plan for effective campaign management.Responsible for reaching Brand targets for Tamil nadu

Responsible for Ideating All Campaigns in TN for a total of 22 stores and ensuring timely executions of all campaigns, Coordinating with Buying and Merchandising team to get Promo offers on a monthly basis, Coordinating with them in deciding offers to promote, Budgeting for regions based on volume of campaign’s, Ensuring branding in all stores covering 1,00,000 sq. ft., Ensuring Regular audits to ascertain the levels of executions, Aggressive competitor analysis on a weekly basis, Accountable for handling a team, Vendor Management, Responsible Visual Merchandising in stores &Generating other income to boost Marketing Budget for region.

Senior Executive Marketing, Chennai Region. Handled Five Big Bazaar Outlets and one Stand Alone Food Bazaar Store. Responsible for Planning, Executing and overlooking Entire Below The line Executions in Chennai Region, Allocating the budget Available efficiently to the stores BTL executions, Vendor Management, Highlighting the offers efficiently In the store’s Catchment Areas, Proof Reading creative for Ad’s , Deciding upon Radio Slots, Took Responsibility for Space Selling to generate other income to stores, And also planning effective Community connect initiatives.