Market Research Analyst
CurrentAccount Profiling – Identifying more relevant prospective accounts with respective to HighRadius products and business and collecting all the required info like Industry, Sub-Industry, Revenue, Financial Information, Subsidiaries, location, Region etc.* Contact Profiling – Identifying more and more relevant business buying decision-makers from the internet and collecting all the relevant info like Phone number, email ID, Title, Profile details, Location, Company name, Interests, background etc* Marketing Database Hygiene – Handling large volumes of unstructured and structured marketing database/information for maintaining data accuracy by conducting regular Data checks/cleansing and should also work on collecting and populating the accurate info for all the missing fields using secondary research, data mining & profile techniques.* CRM Tool Handling(Salesforce) – Salesforce tool is a plus, end to end handling of Salesforce CRM tool. Conducting quality checks for the data/information collected by the team members before uploading into salesforce. Preparing reports to ensure all the data is correctly mapped and accurate.* Expert in using secondary Market Research techniques for scrapping, mining and converting complex raw data into the valid and more meaningful form.* Primary focus will be to provide required information of prospects for different Marketing Campaign Teams(Like Cold email, Conference, events and Webinar Teams) and Sales teams required information for different Marketing Campaign Teams(Like Cold email campaign Team, Conference, events and Webinar Teams) and Sales teams.Skills: Qualitative Data · Qualitative Market Research · Qualitative Research · Primary Research · Secondary Research · Leadership · Salesforce.com · ZoomInfo · Seamless.ai · LinkedIn Sales Navigator · DNB · Market Research · Customer Relationship Management (CRM) · Microsoft Office · Microsoft Excel · Microsoft Word · Microsoft PowerPoint
