Krati Gupta Email and Phone Number

As a Director of Media Planning, I bring extensive experience in creating successful media strategies that drive business growth. With a passion for innovation and a track record of delivering results, I am dedicated to helping businesses achieve their goals through strategic media planning.

Growing M&S India Digitally across Paid, Non Paid & Own Media

Cross Media Planning for Brands- Responsible for the Integrated Media Planning & Execution for Brands in B2C & B2B space- Work with different Media channel teams for the end Goal Alignment basis the Business Vertical Google Capability Growth, Revenue & P&L- Annual Planning across the Google Clients & ensuring teams are working towards the planned revenue- Resource planning for P&L calculation: Need to ensure profitability is maintained across the teams

- Conceptualizes and designs end to end complete marketing solutions to achieve goals for a specific vertical.- Stays in touch with the Industry to provide best-suited Marketing Solutions to the key Digital players- An integral part of SEM &SEO Teams at Merkle Sokrati- Accountable for End to End Delivery of projects under SEM & SEO- Idea generation with Clients to help improve their SEO Ranking, which in return aid growth to SEM - Research & Write engaging Content, rich in business specific keywords, which help to bump up relevant traffic on the website.Amazon Advertising Strategy & Account Manager - Partnering with clients to address the eCommerce media landscape and working with key stakeholders to develop a plan across Amazon- Strong subject matter expertise in AMS - strategic dimensions for maximizing customer success, and tactical knowledge for providing high ROI.

Heads a Google Digital Strategy & Planning Team of 12 folksManaging a 8cr+ Quarterly Spends for Merkle SokratiSpecialization in Ecommerce, OTT, Listing, Telecommunication, BFSI VerticalResponsible for a Quarterly Revenue & Ad Spends Growth for some of the leading Brands in the Digital Space.

- Managing / coordinating team's efforts to ensure timely and flawless delivery across multiple accounts. - Responsible for accounts across E-comm, Listing & Medical Vertical. - Managing 2 Cr+ of Ad Spends per Quarter acoss Google, Bing & Google App Downloads. - Understanding Client's business & creating strategies to meet business goals. - Driving solution to the business by maximizing App Downloads via Google.

Responsible to create a UI for a Complaint Management System for the Organization. Website Structuring, Designing & Database linking were the key aspects of the job. .aspx, UML diagrams, SQL DB were the main technologies used to deliver the requirements.