My services are focussed in the following domains:- Creating a V.M. Identity and visual language for various retail formats for an upcoming or existing brand. - Producing Standard V.M. Guideline manual for up and coming brands across retail formats - Conceptualize creative and stimulating Window Displays - In-store experience, Ambiance that stimulates all the 5 senses.- In-store seasonal story telling, compelling product display to promote cross selling- Effective Store Layout & Merchandise Planogramming- Styling guidelines, tips and tricks for mannequin styling- Exhibitions, Tradeshows & Event design that is interactive and calls for attention.- Create and conduct Training Modules for V.M. teams to upgrade their practical knowledge, hands on skills and styling capabilities.

I work at providing creative VM solutions to clients who have small or large scale retail businesses, in order for them to stand out and push sales at their stores. I specialize in the following:- Creative and stimulating Window Displays- Overall In-store experience, Ambiance and Visual identity- Seasonal story telling - Devising Visual Merchandising Strategies and Creative direction for up-and-coming brands- Standard V.M. Guidelines for various retail store formats- Impactful POS displays- Effective Store Layout & Merchandise Planogramming - Styling ideas for products and mannequins - Exhibitions, Tradeshows & Event design that is interactive and calls for attention.- Create and conduct Training Modules for V.M. teams that would upgrade their practical knowledge, hands on skills and styling capabilities.

Worked as a Consulting Visual Merchandising head for Jockey India. Helped put a VM team and functions in place. Redesigned VM display standards, Product placements, store layouts, Mannequins, display units, merchandise planograms, etc. to give the entire VM experience a facelift across the EBO channel. Developed standard display guidelines for all EBOs and conducted training for the VM & sales leads for effective application of the VM guidelines and a standard look, feel and experience across all EBOs. Designed and executed seasonal product launch campaigns / Window displays across all EBOs and other distribution channels.

Overall Brand experience at EBOs- Development of signature in-store elements and props- Enhancing Retail Experience through Fragrance | Music | Presentation and overall AmbienceSeasonal VM- Design and Development of Seasonal VM direction and Window Displays - Development and Styling Monthly Key Looks | In store product display and Planograms | Focal point displays- Driving Mannequin and Product Styling competencies for VM Captains- Driving Training Module and Monthly VM Newsletters for VM Captains enabling their motivation | know-howCampaign | Promo- Campaign | Promo VM GTM Development and alignment with Regional and Central Marketing Calendar- Design and Development of Campaign | Promo related Displays and collaterals Exhibitions - Design and execution of Seasonal Line Presentation Exhibitions, PR Events & Tradeshows.Training- Developing training material for the Regional and Zonal execution teams in the form of a monthly VM magazine/newslatter- Conducting half-yearly training and knowledge sharing modules with the VM team

Creative VM for VH Men, VH Woman and V Dot Regional VM for South & East zone (Encompassing 25 EBOs & 15 SIS in Karnataka, Tamil Nadu, Kerala, A.P., West Bengal & Orissa)ACHEIVEMENTAwarded for the Best Christmas VM at the Inter Brand VM competition at Madura Garments in Dec’09

Graduation Project involving conceptualization and implementation of window displays for Spring Summer 07' for SF JEANS CO.Installation of Trade show setup for Autumn Winter 07' for SF JEANS CO.Conceptualization for identity for the girl's section in the SF stores.

Conceptualization of Outdoor furniture for Pause design store.