Direct Performance Marketing strategy across all clients at Mering. Lead a dynamic team of PM specialists in day-to-day campaign execution and management. Co-lead revamp of agency values, culture initiatives and process.

Lead the Performance Marketing division of MeringCarson, including programmatic, Google and social platforms. Oversee PM strategy and planning, develop and maintain relationships with key platform partners and lead agency innovation. Participate in new business, client presentations and trends/strategy research.

Develop paid social strategies and campaigns on behalf of MeringCarson clients. Oversee team of social planner/buyers handling day to day execution. Raise awareness of social media advancements and opportunities throughout the agency. Participate in new business, client presentations and trends/strategy research. Revamp and manage media team process and execution.

Manage all agency interactive projects including website redesigns and online extensions of traditional campaigns. Full project management of web-based campaigns from first concepts to development and through reporting and analysis of results. Work closely with account, media and creative teams to ensure seamless execution of online projects. Included periods as full account manager, maintaining client relationships and overseeing PR and advertising activity on behalf of multiple… Show more Manage all agency interactive projects including website redesigns and online extensions of traditional campaigns. Full project management of web-based campaigns from first concepts to development and through reporting and analysis of results. Work closely with account, media and creative teams to ensure seamless execution of online projects. Included periods as full account manager, maintaining client relationships and overseeing PR and advertising activity on behalf of multiple clients. Show less

Interactive project management, digital production, team management, oversee project schedule and budget, execute digital and interactive websites, banners and campaign, oversee design and development team scheduling.

Community outreach, event planning, CRM management, public relations, writing, consumer relationship management, partnership building.

Develop, design and maintain outgoing communications materials for Admissions office to high school counselors and stakeholders. Meet with prospective students including admissions interviews and school tours. Serve as general ambassador for the University.