Krina Thakkar Email & Phone Number

Nevada, United States

New York, United States

- Managed a team of 5 consultants to prepare a go-to-market strategy for a start-up in fitness industry, undertook segmentation analysis, audience targeting strategies, and streamlined marketing channels- Developed project budgets, ensuring efficient allocation of resources, and delivering campaigns within 5% of projected costs- Led ad hoc market research and strategy formulation resulting in 35% increase in new membership sign-ups

Ahmedabad, Gujarat, India

- Developed and executed cross-channel digital and social media marketing strategies for campaigns, resulting in a 25% increase in customer engagement and a 15% boost in online sales for B2C ecommerce brand- Managed product content, collaborating with cross-functional internal teams to deliver 15 high-impact campaign edits weekly that aligned with the brand image - Expertise in creating budget for testing to decide campaign spend and measure performance through ROI’S and KPI’s for paid search

Ahmedabad, Gujarat, India

- Leveraged marketing technology solutions, including marketing automation tools and platforms, to streamline campaign workflows and enhance lead nurturing processes by 68%- Managed paid media campaigns on Meta, Google, and TikTok programmatic trade desks creating ad campaigns for testing and effectively reaching target audiences, optimizing ROAS and achieving a 40% increase in website traffic- Conducted A/B tests and multivariate experiments to optimize landing pages and email campaigns for customer retention- Analyzed marketing performance data to create reports to compare monthly growth and set marketing goals, contributing to a 50% improvement in lead generation and conversion rates

Master'S Degree, Marketing Analytics

Activities and Societies: Simon Marketing Association Simon Vision ConsultingRecipient of Merit Based Scholarship

Liberal Studies, Marketing, 3.7 Gpa On 4

Business/Commerce, General