Kris Leck Email & Phone Number

Singapore

Singapore

Singapore

• Develop and drive omni-channel communications campaigns to increase brand awareness and advocacy, and instil brand equity across all aspects of marketing, with a focus on new media.
• Solidify brand presence across four key social media platforms through a cross-channel strategy that engaged different customer segments, resulting in cumulative 20 - 30% growth YOY.
• Leverage data and analytics software to lead creative decisions and content to enhance brand messaging and alignment with organisations' milestones and targets.
• Collaborate with internal and external accounts across multiple sectors to co-brand promotional campaigns and partner media, developing competitive distinction in the market and expanding brand messaging to global.

• Conceptualised and drove B2C marketing strategies focused on driving subscription revenue for three main publications: The Business Times, Berita Harian, and Tamil Murasu.
• Drove marketing campaigns to increase subscription sales that includes understanding customer segments and preferences, setting of price points, budgeting and more.
• Creative-directed a suite of assets and copywriting for subscription campaigns on a daily basis, with consideration of brand-setting in mind. This includes working on multi-channel marketing across digital and print.
• Handled partnerships with both internal and external stakeholders for collaborations, sponsorships as well as relations management. Key achievements:
• 400% growth in new subscriptions for Berita Harian
• 300% growth in new subscriptions for The Business Times

Singapore

• Develop product and partnerships strategies to drive business growth at MOX, a co-working space for creatives, under Invade. Invade is a content space activation company that bring spaces to ideas, and ideas to spaces..
• Partnerships Strategy & Management: Grow partnerships and community relations with industry veterans, stakeholders and creative communities through content curation and sponsorship.
• Project Planning: Develop project initiatives reflecting organisational values which promote community collaboration and industry knowledge sharing.
• Business Development: Conceptualize and develop business pitches to relevant clients and stakeholders.
• Community Management

Singapore

• Develop and rebrand arts literacy frameworks based on the understanding of consumer behaviour and identifying emerging trends that guide the creative development and strategic recommendations for programming flow.
• Coordinate and forge relationships with necessary stakeholders, including local communities, artists and major organisations to identify their needs, creative-direct and produce assets for arts festivals and projects.
• Develop marketing and partnerships strategies to expand and influence partners on organisation’s branding guide and delivery requirements.
• Provide timely, accurate development and delivery of a suite of assets leveraging creative content, marketing and social media elements in various campaigns and projects, managing up to 7 accounts concurrently.
• Produced written resource guides and digital content.
• Managed the procurement of services through GeBIZ, from initial analysis of market, drafting of ITQ papers and smooth processing of delivery and invoicing by vendors.

Singapore

Singapore

• Assisted in collating and analyzing market data related to pharmaceutical industries
• Directed research flow and research analysis for Taiwan project team
• Actively sourced for potential research data
• Conceptualized and directed artistic approach for presentations
• Managed the referencing data and ensure accuracy of input and output
• Liaised with overseas institutions to make appointments, gather relevant data and make interview calls