Tiger Systems is a digital marketing agency, with a focus on email marketing, database and CRM management and e-commerce support.

Of Colour & Code is a digital marketing consultancy, advising on and implementing digital and integrated projects including branding, website development, CRM programmes, social media, design, UI / UX and strategy.

I led the digital marketing functions for Capital & Regional, a public listed property owner/manager with interests in UK shopping centres and leisure. I managed the web, social, data and mobile strategy for over 30 retail and leisure destinations, including: • Digital marketing strategy at a portfolio level• Emerging digital technologies• B2C and B2B positioning• UI / UX / CX• Website strategy and development / project management.• Mobile marketing including smartphone apps, mobile optimised & responsive websites.• CRM strategy and digital comms.• Development and national roll-out of loyalty and rewards programme• Digital advertising and content with partners such as Mall TV and Clear Channel. • National marketing strategy including digital, mobile marketing, social media, promotions, events, advertising and media. Key projects included:• Introduction and development of the RewardME loyalty programme that's captured over 1million customers, the UK's first portfolio shopping centre loyalty programme. • Consumer database build and growth from a zero base to in excess of half a million contacts.• Launch of the UK's first fully responsive shopping centre website.• Development & launch of loyalty smartphone app across iOS and Android.• Sponsorship of ITV1’s ‘All Star Family Fortunes’ including nation-wide multi-platform digital activities (DR TV, email, web).• Use of Denise Van Outen as key marketing asset for The Mall, including promotional, media and website usage.• B2C & B2B website developments, handling in excess of 1million visits. • Multiple promotions run in partnership with 3rd parties such as Disney.• Management and support of on-site marketing teams.

Full service marketing for The Mall, a national chain of 23 shopping centres with a market value of £3bn. Specific activities including branding development, advertising, in-centre promotional activities, website development and consumer research planning.

Part of the on-site marketing team for WestQuay, a 100-store regional shopping centre, part of a portfolio of centres owned by FTSE 100 company Hammerson. Marketing budget in excess of £1 million; attracting 14 million visitors per year; and retail sales in excess of £260 million. • Developed digital marketing strategy delivering database registrations of +30% and web traffic of +150%.• Worked on the development of a new through-the-line campaign in 2005, that included television, radio, DM, outdoor, digital and print work.• Media included 3-4 DM pieces plus 2 bursts of TV & Radio per year, monthly e-mail marketing, and PR communications.• Management of in-centre promotions including “Fashion 05” event in September 2005, including the concept, promotion and marketing that delivered a footfall increase of 17% and key retailer trading up 28%; and Christmas event in 2004 which generated a footfall increase of 8% and sales increase of 24% YoY.• Management of website and in-centre touchscreens, and implementation across other centres within the group.• Winner of BCSC Purple Apple merit award for ‘Best Advertising Campaign’ in 2005, for ‘Cruise’ Direct Marketing piece.