Innovation is at the core of V-Guard Industrial department activities. This motivates us to design and manufacture products that are built to last. My work deals with collaborating with the Engineering team and manufacturing team to bring out a new product into the market.Key responsibilities :Product, customer and environment Research and IdeationIdentifying current design trends and influencesConcept doodlingConcept modelling and detailingCMF designConcept PresentationMock-up developmentBrand-building and Innovation

The Association of Designers of India (ADI) is an Indian organisation that connects design professionals, businesses, students, and educational institutions. We want to represent and promote design in India and around the world, as well as build a meaningful interaction between industry, academics, users, and policymakers.

Gracious living is the mission statement for the Kohler brand. The project aimed at finding new meanings and associations in grooming within the bathroom and enhancing the entire experience. Ergonomics, comfort, and manufacturability being the key aspects integrating the bathroom environment and performing the fundamental function of personal cleanliness. During the process I studied every grooming ritual to identify challenges and ideate upon the insights. This project was assigned by the Associate Director of Kohler India Pvt. Ltd. during NID-Ahmedabad Industry Interface 2019- 2020. The project was located out of the Kohler Innovation Centre at Gurgaon and was working in close collaboration with Kohler’s Marketing, Design and Engineering teams.Key responsibilities : Market Study, Competitor analysis, User study and synthesising the paint points, Finding opportunities and Ideating, Concept Sketching, 3D Modelling, 3D Rendering, Prototyping, User feedback collection, Reviewing Design.