(2018)• Devoted 120+ hours in agencies designing custom marketing plans to support new business growth• Contributed to 19% increase in sales in my territory through 70 individual agency consultations• Consulted with agents daily to select programs that fit their needs based on business goals and local market environment• Spearheaded strategy for annual marketing plan program that allows agents to take advantage of targeted marketing opportunities aligned to key business drivers, such as acquisition and retention• Led region to highest average agency-investment countrywide in annual marketing plans, +8% over PY• Influenced team process to help region surpass countrywide averages across all KPI goals, including having 94.3% of agencies enroll in annual marketing plans• Applied communications and design skills, helping regional Corporate Relations team with 5 communication vehicles • Presented to many stakeholders including senior leadership, sales teams, agency owners and financial professionals

• Optimized online presence for over 550 agents to improve organic search results• Contributed to 14% YOY increase in traffic, 23% YOY increase in conversions for all agent websites• Consulted with agents daily about SEO and social media best practices• Implemented local SEO tactics using online directories, Google My Business, and social networks• Enhanced online listings using custom content, links, and images• Trained new employees, and absorbed all team member duties in transition time• Assisted agents with website and account questions and concerns

• Create and optimize social media accounts: Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, etc.• Create websites: choose appropriate CMS, apply SEO tactics, write copy • Create HTML email campaigns• Write and distribute press releases

• Spearheaded micro-site project for explaining the 2014 Farm Bill - Conducted all research about Farm Bill, extracting the most relevant information - Wrote copy for all areas of micro-site - Worked with company leaders to ensure clarity of micro-site information - Collaborated with Web designers to build micro-site wireframe• Conceived and executed all internal and external communications plans for 6 different audiences• Wrote and edited copy for new website, ads, press releases and company newsletter• Initiated and enhanced social media presence (Facebook, Twitter, LinkedIn, Google+)• Enhanced HTML email campaigns using MailChimp

Assistant Editor & Social Media ManagerAugust 2013 - February 2014• Created and carried out online marketing strategies across multiple platforms - Pinterest, Facebook, Instagram, Twitter, Google+• Developed and wrote weekly marketing newsletters, blog posts, and DIY projects• Wrote all department articles and edited feature articles for online magazine• Responded to customer emails, and online questions and comments• Delivered presentations about social media strategies to the publisherEditorial InternJune 2012 - August 2013• Introduced value of online presence, specifically through Pinterest, to senior editors• Edited content and wrote articles for print and online for various publications• Developed potential article topics and project ideas with editors• Refined design for pages, illustrations, and cover art• Created presentations about upcoming content for publishers• Trained new graphic design intern

• Developed first-ever tablet app edition of Think using Mag+ and Apple Developer• Administered website content, structure, and design• Approved key design and production decisions, such as platform, mobile operating system, templates, interactivity, usability, and navigability• Led management team and worked closely with editors and director of marketing and promotions• Traveled across Midwest for reporting and to take photos, including the cover photo

Relays Edition Editor (Special Edition of The Times-Delphic during Drake Relays)January 2012 - May 2012• Oversaw all content and design of 56-page, full-color edition of The Times-Delphic• Created theme and conceived story ideas for edition• Designed efficient editing process, including specific style sheet• Managed Relays Edition staff and regular staff simultaneously* Editor-in-ChiefJune 2011 - January 2012• Hired all staff members, including editors, designers, distributors, and advertising manager• Determined budget for academic year and salaries for all staff members• Expanded newspaper’s range of articles and online presence• Increased ad revenue by printing issue on first day of academic yearCopy EditorAugust 2010 - May 2011• Edit content of all stories, including news, features, opinions, editorials, and sports• Create up-to-date guidelines for future editors and writers• Correct all grammatical errors and apply Associated Press style to stories• Confirm factual information in stories, including names, titles, dates, and locations• Edit organization of storiesStaff WriterAugust 2009 - May 2013• Researched, prepared, and edited news and features stories for campus and local events• Arranged and conducted interviews with sources• Worked closely with editors to conceive and develop potential article topics• Met all assigned deadlines.• Took photographs at events, on campus and off campus

• Review submissions from all disciplines of undergraduate study from accredited institutions of higher education• Recommend what submissions should be published• Critique submissions thoroughly and give revision feedback to writersI was requested to be a referee for The Journal of Undergraduate Research and Scholarly Excellence (JUR), which is overseen by the Office for Undergraduate Research and Artistry at Colorado State University. JUR is a Library of Congress-registered publication that accepts submissions from all disciplines of undergraduate study from any accredited institution of higher education. JUR is set up as a peer review journal, and I was requested to be a peer referee to review potential articles and judge whether or not they should be published in the journal.

• Designed new TRSS logo• Developed and maintained new website• Created and utilized Twitter account to publicize TRSS• Promoted and attended all group meetings and events• Contributed to and updated the TRSS Facebook page

• Develop social media tools to better engage faculty across Iowa• Compile written and video testimonials of members from various nonprofits• Write and design material for events • Promote service learning and civic responsibility program articles