Experian divested the Marketing Services division in 2017 and Cheetah Digital was formed. Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.-Successfully negotiate contract renewals and project pricing resulting in additional committed revenue-Partner with brands global omnichannel digital marketing execution, strategic planning, and results analysis -Meet or exceed target quota annually with product upsells and securing client renewals-Work with internal and client technical teams to support planning, scoping, and pricing to increase product adoption and advance clients marketing programs -Analyze performance data and overall marketing program to prepare business review presentations that highlight key accomplishments, discuss strategic opportunities to align on for future growth-Provide industry best practice and strategic insights to support clients in achieving 1;1 personalization, compliance-based, real-time and data-centric marketing to increase profitability

Experian Marketing Services is a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing programs. We help organizations intelligently interact with today’s dynamic, empowered and hyper-connected consumers. By coordinating seamless and intelligent interactions across all channels, marketers are able to precisely plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

• Facilitate and manage the discovery process to establish client business goals• Oversee digital advertising, including paid search, display, social media, and YouTube campaigns• Analyze data to build a business case for recommendations • Prepare and present seminars to educate clients and prospective clients• Ability to connect with primary stakeholders and achieve the position of trusted advisor• Prepare and present strategic recommendations to align business, technical and marketing teams to increase client profitability• Manage multiple projects simultaneously • Oversee, train, and mentor strategy and account management teams to ensure quality of client deliverables• Participate in the development, writing and presenting of proposals

Developed a successful internet strategy and facilitated the technical, creative, and content objectives for all Internet and Intranet properties for the fourth longest running television program in the United States, including domestic and international sites. Streamlined business operations by developing web applications to support vital functions. Implemented and manage cost-cutting processes and revenue generating email campaigns to retain customer engagement.

Developed weekly schedules for content across all websites, daily email campaigns, special projects, and special events. Managed the creation of new online ticket sales programs, brought on more third party content providers, and negotiated contracts to lower the cost of online video production, storage, and streaming.