Krishaun B. Email & Phone Number

Detroit, Michigan, United States

• Manage a team of two direct reports, ensuring the success of their marketing and project management.• Collaborate with the Chief Operating Officer and their executive assistant to manage the monthly agenda book for Executive Committee and Board of Director meetings.

Detroit, Michigan, United States

• Manage multiple client relationships as marketing lead and project manager for 7 internal programs, 1 external partner, and multiple signature events, including the Mackinac Policy Conference and Detroit Policy Conference• Interview business leaders in Southeast Michigan and write at least 2 feature articles per quarter for Racial Justice and Economic Equity (RJEE) blog and newsletter• Develop a content marketing campaign that increased the lead conversion rate for Leadership Detroit to 79% in two months, overcoming the annual 35% conversion rate• Pitched and spearheaded the implementation of ClickUp to improve and consolidate the editorial, design, and project management process amongst team of 12• Earned a high average open rate for RJEE newsletter at 65% and increased the average unique open rate from 27% to 32% in FY23• Increased Let’s Detroit newsletter subscriptions 132.3% from July 1, 2021, to June 30, 2022, through content and event marketing; web traffic, 60.90%; and social media audience, 417.4%

• Manage multiple client relationships and lead the development of brand strategies and positioning• Present creative work to clients for review and approval• Conduct market research• Design vector-based logos, brand guides and 10-15 social media graphics per week• Design websites and implement SEO strategies to drive digital growth for clients• Create custom illustrations• Write optimized blog posts to educate and engage target audiences• Create content for social media with the goal of increasing awareness and leads

Ann Arbor, Michigan, United States

• Wrote copy for digital advertisements, social media posts and email campaigns to attract prospects with assets between $200,000 - $1M+• Secured at least two quality leads for sales counselors per month• Copyedited marketing collateral to ensure brand quality and effectiveness in reaching an audience of adult children 55+ and seniors 62+• Developed, recorded and edited (using Premiere Pro) 2-4 marketing videos per month• Audited and maintained WordPress website for broken links and incorrect information• Photographed events and activities for social media, website, marketing collateral and archives• Increased digital lead generation by developing a social media strategy and executing it as sole manager of Facebook channel• Updated and onboarded marketing team to new project management and design software• Lead planning and execution of processes, teams and schedules for monthly events and programs• Maintained marketing and sales budget and place orders for events and marketing collateral• Identified cost-reduction opportunities for marketing and event needs• Increased colleague vaccinations by 18% over three week period by creating and implementing a cross-department campaign• Managed 2-4 Facebook advertisements per month to increase awareness and consideration of our brand among our target audience

Ames, Iowa

• Designed and wrote copy for 14 newsletters (16-20 pages), distributed to 3,500+ readers monthly• Photographed events, producing high-resolution pictures for company use and archives• Increased newsletter accessibility by 50% by implementing the use of paragraph and character styles and alt-text in InDesign documents• Trained and mentored team on software best practices, increasing team efficiency by 10%• Interviewed 55+ sources and conducted research for newsletter articles• Increased awareness of the Office of Sustainability by coordinating and producing Facebook, Instagram and Twitter topic discussions and tabling at conferences and events

The purpose of Lambda Theta Alpha shall be to provide a sisterhood based on unity, love and respect in an effort to foster the development of strong leaders who will then provide and practice political, social and cultural activities. It shall also be the purpose of Lambda Theta Alpha to promote unity through charitable and educational programs, maintain a higher standard of learning and serve as a voice for all students.

• Oversaw the overall public relations and outreach for Zeta Gamma Chapter• Solicited and secured $450 worth of in-kind donations from local organizations for the annual chapter fundraiser, increasing revenue by 47%• Designed a chapter website to increase brand awareness, driving an average of 60 hitsper month and gaining recognition from the area board and a sorority Founding Mother• Planned annual banquet with a budget of $700, staying under by $190• Recorded and edited videos for IGTV and event promotions• Designed social media graphics and fliers

West Bloomfield Township, Michigan, United States

• Managed Facebook, Twitter and Instagram channels and developed social media campaigns• Assisted in the organization and promotion of and served as lead photographer for community and department events, concerts and classes, with a range of 10 - 1k+ attendees• Wrote blog posts, e-blasts and press releases as part of SEO and outreach strategy• Recorded videos and edited for campaigns and social media• Created and edited IGTV videos and gained 503+ views per crossposted video• Solicited and secured 15 in-kind donations for annual Camp Out in only 2 weeks, saving the department $500+ and assisting the event in selling out in 3 weeks• Managed Instructor campaign, coordinating with 7 instructors to photograph and interview them for website biographies and social media posts• Designed social media graphics, flyers and brochure pages

• Photographed families, individuals and animals• Edited photos on Lightroom• Provided guidance to clients on what to wear, locations to go and poses• Uploaded and shared images on an online digital gallery

West Bloomfield Township, Michigan, United States

• Managed Facebook, Twitter and Instagram channels and developed social media campaigns• Assisted in the organization and promotion of and served as lead photographer for community and department events, concerts and classes, with a range of 10 - 1k+ attendees• Wrote blog posts, e-blasts and press releases as part of SEO and outreach strategy• Recorded videos and edited for campaigns and social media• Managed Staff campaign, coordinating with 23 staff members to photograph and interview them for website biographies and social media posts• Designed social media graphics, flyers and brochure pages

The Burns Effect is a lifestyle blog about photography, college life, social justice, and travel. What began as a blog to document my thoughts about social justice has morphed into a place where people can come for a casual read and inspiration in all sectors of the aforementioned topics.• Garnered a total of 6,607-page views during the blogging tenure, with 150 views per month still occurring from evergreen content, while increasing subscribers on Bloglovin’by 36% in one year.• Improved website search engine optimization and marketing strategies, increasing page views by 65%.

Ames, Iowa

• Designed social media graphics and marketing and event materials• Recorded and edited videos for social media and community events• Researched and communicated with vendors about event services and rentals

Remote

In this position, I helped plan the back-to-school event for 200 inner-city girls in Chicago. This included a slumber party, shipping spree, pop-up workshops and informational.

Greater Detroit Area

• Assisted with event set up, styling and breakdown• Managed cold-calls and ensured all client calls were returned within 24 hours• Wrote event and wedding proposals• Attended weddings fairs, networking socials and other industry events to connect with wedding and event planners• Managed inventory prep for events, such as pulling, packing and processing orders• Assisted with weekly marketing activities, including email blast, blog and social media• Maintained accurate and up-to-date records and files for all event management projects, including look-books and proposals for vendors and suppliers• Maintained current information in corporate databases for business contacts, consumer databases, sponsors and vendor lists• Developed event-specific organizational tools such as production timelines, contact lists and on-site deliverables schedules• Provided research support and completed tasks required for event execution• Compiled post-event wrap up reports, evaluations and client summaries• Welcomed guests and customers by greeting them, in person and over the telephone, answering and directing inquiries

Greater Detroit Area

• Aided in the management of a committee of 18 bloggers.• Re-designed blog on Blogger using HTML/CSS to stay consistent with the brand and ease-of-use for site visitors• Created and edited an editorial calendar with the other co-chair• Wrote, proofread, and edited blog posts throughout the blogging calendar• Curated photos, videos, and other content to share on the blog

Master Of Arts - Ma, Mass Communication, 4.00

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication, 3.8

Activities and Societies: Lambda Theta Alpha Latin Sorority, Incorporated (Public Relations Chair) Black Student Alliance (Past Historian.

Study Abroad Program

Studied photojournalism with Pulitzer-prizer winning photojournalist, Deni Chamberlin

High School, 3.8

Activities and Societies: Key Club, Fashion Club, Swim Team, Tennis Team, Dance, National Honor Society, National Society of High School.

Summer College, Psychology, 3.3

Stanford's Summer Program.