Covering Sports News, Managing Website & Social MediaContent Management: Identifying Stories instead of just giving news

Revamping & Training Social Media team, Setting new processes to boost productivity & tracking mechanism.

Social Media, Content & Crisis Management, Media Management, Match Promotion, PR & Content writing, Matchday coverage, Fan Engagement, Player & Coach interviews, Analytics & Strategy, Team Training and Development, Operations (Organising Youth Tournaments & Trials for youth team)

Key Highlights: Indian Super League: Achieved two consecutive most engaging seasons digitally with 104% increase in social media engagement, 32% growth in Instagram followers, 331 mn video views (240% increase), & 62% rise in website page views. Watford FC: Developed, activated, & executed Indian marketing plans. Major responsibilities included ideating Indianized content & moment marketing. Achieved over 33 mn reach, 45 mn+ impressions, 18 mn+ video views, & 1.8 mn+ engagements on FB & IG during the 2021-22 season.Sony LIV: Led campaigns & coverage for marquee events: Euro 2020, Tokyo Olympics 2020, India Tour of England 2021. We delivered over 5k posts which generated a reach of 747 mn, 118 mn video views, 678 mn impressions, & 2.75 mn engagement across all platforms.Other major events: India Tour of England & Ireland, Commonwealth Games 2022, Australian Open 2022 (#EpicBeginsHere), French Open 2022 (#ExpectSurprises)Prime Volleyball League:Covered & led the team for the inaugural & second edition. Achieved significant growth in key metrics in the 2023 edition, including a 74% increase in reach, 122% increase in engagement, 86% increase in impressions, & 64% increase in video views in comparison with 2022 season.Sports18/JioCinema : Successfully led the coverage of FIFA World Cup Qatar 2022 on Social Media for a new sports broadcaster.Achieved 1 billion+ video views, 143 mn+ engagement, 3.8 billion+ reach, & 1.1 mn fan growth during the tournament.Roles & Responsibilities:Managing various teams & accounts through dynamic goals, objectives, & targets to ensure client retention, upsells & client satisfaction.Work closely with Account Managers, Design & Video teams to plan & execute key deliverables.Ensure Content Managers for each account are maintaining consistency, voice, tone, and personality for each brand in the content published.Develop content strategy that aligns with short-term & long-term targets of clients.

Roles & ResponsibilitiesAs a broadcast media professional, I wore the hat of an all-rounder, i.e. Producer, Reporter, Ticker, Conceptualizing & Scripting (special shows + packages), Video Editing, voice over, Guest Management, etc.Key HighlightsWas part of the channel from before it's launch phase.Founding producer of WION Sports - Initiated the launch of a daily sports bulletin (with the help of few Executive Producers) before the channel hired a dedicated Sports Editor.Learned how to build contacts & connections, set up interviews with many stars > Sunil Chhetri, Denis Irwin, Robert Pires, Liverpool Legends (Robbie Fowler, Vladimir Smicer, Sami Hyypia)Offbeat coverage: FencingSpecial Shows: The Master's Diary, League of Champions (Champions Trophy 2017), IPL 2018,Theatre of Dreams (FIFA World Cup 2018), Gunning for Glory - Asian Games 2018, Commonwealth Games 2018

India.com - Content Writer - 11 Aug 2014 - 15 June 2015As a website writer in an era where things were beginning to evolve significantly, I understood, improvised & delivered quality content in an SEO & click-bait hungry environment. While the main aim was to keep the website filled with sports content from various events, I added significant value to the coverage.

Writing news, features, match previews & reports on Cricket, Football & Tennis.Learned the basics of website writing, content curation, news / feature writing

Assisting the crew in setting up live links/anchor links for bulletins/shows.Assisting the Guest Co-ordinators for Guest Management & live links.Covered various news reports and assisted reporters in coverage. Collecting Bytes and Vox-Pops for Stories, Transcribing text from A/V tapes and Ingesting videos.

Reporting on latest technological developments, giving coverage to various events communicated to us via press releases.Assisted in reviewing gadgets, software’s and various applications on Android and iOS platforms for mobile phones.