Krishna Chavda Email & Phone Number

New York, Ny, Us

New York, New York, United States

Creates original artwork, graphics, and prints aligned with seasonal fashion trends and design direction in using excellent color and print sensibility with an eye for composition and color balance for customers including Target. Balances creativity with commercial viability, reacting to selling information and capitalizing on white space opportunities to achieve financial targets.Leads the CAD Design Team of 5 in art creation that supports brands’ DNA, aesthetics, style, and customers’ needs, working closely work with the Design Director and VP of Design to build and interpret print vision.Motivates and inspires design talent to grow and excel through engagement and team building, retaining top employees in a positive and well-structured environment.Builds organizational systems to facilitate art creation, file storage, and production tracking as the key point of contact for factory partners to address execution and quality issues. Reviews strike-offs with color standards in lightbox and spectrophotometer; provide comments & corrections to mills to achieve best possible color matching and overall print aesthetic as a Natific Certified Colorist.Communicates with business partners’ color office to ensure color quality across production stages, working efficiently and effectively in fast-paced environments.Collaborates with cross-functional team members to support macro business goals and strategies, serving as Subject Matter Expert for artwork for YuniquePLM (Product Lifecycle Management software).

New York, United States

Creates original artwork, graphics, and prints aligned with seasonal fashion trends and design direction in using excellent color and print sensibility with an eye for composition and color balance for customers including Target. Balances creativity with commercial viability, reacting to selling information and capitalizing on white space opportunities to achieve financial targets.Leads the CAD Design Team of 5 in art creation that supports brands’ DNA, aesthetics, style, and customers’ needs, working closely work with the Design Director and VP of Design to build and interpret print vision.Motivates and inspires design talent to grow and excel through engagement and team building, retaining top employees in a positive and well-structured environment.Builds organizational systems to facilitate art creation, file storage, and production tracking as the key point of contact for factory partners to address execution and quality issues. Reviews strike-offs with color standards in lightbox and spectrophotometer; provide comments & corrections to mills to achieve best possible color matching and overall print aesthetic as a Natific Certified Colorist.Communicates with business partners’ color office to ensure color quality across production stages, working efficiently and effectively in fast-paced environments.Collaborates with cross-functional team members to support macro business goals and strategies, serving as Subject Matter Expert for artwork for YuniquePLM (Product Lifecycle Management software).

Greater New York City Area

Designed on-trend, original fashion repeat patterns, graphics, and engineered prints with a 70% of adoption rate each season for order placement and final bulk production.Communicated with production partners to ensure successful art and color execution in strike-off stage, managing the physical and digital color library of color standards.Color matched digital swatches to physical standards to create visually accurate color palettes for designTrained and mentored designers and artists in all aspects of Adobe software, art creation & production and established organizational systems for art creation and art production.

NANU Studio is an illustration and design studio dedicated to making vibrant, compelling illustrations and paper products. We specialize in greeting cards.Responsible for all creative services, including: editorial, book, packaging, & lifestyle illustration, surface pattern design, graphic facilitation & ideation, & mural design. Conduct business duties, including: marketing, social media, CRM and customer service, product development, production calendar, sales, inventory and account management, & order fullfilment. Partial client list: Substack, NadaMoo! Nestle, University of Amsterdam, Fordham University, The Village Voice, Time Out New York, & Food Network Magazine.Recognized by the City of Hoboken as a Green Business in 2021, 2022, & 2023Featured in "Stationery Trends Magazine" (Spring 2021 issue) and "Uppercase Magazine" (Jan 2021 issue).Partial client list: Substack, Nestle, University of Amsterdam, Fordham University, Drew University, The Cambridge School of Weston, The Village Voice, Food Network Magazine, NadaMoo!, Ulysses Press, Stone Pier Press

Englewood, Nj

Developed and implemented lesson plans and teacher training guides for the digital design teen and adult programs. Projects were based in Photoshop and Illustrator with the purpose to teach students specific skills and tools within the software as well as the fundamentals of design and illustration concepts.Taught students graphic design and illustration principles through career-oriented projects such as editorial illustration, poster design, & textile pattern design. Instructed students in traditional art media and techniques including drawing, perspective, acrylic and watercolor painting, & mixed media.

• Taught students Life Drawing and Applications & Industry via online intensive, 5-week courses. • Mentored students to learn the fundamentals of figure drawing from portraiture to full-body portraits, as well as how to use Adobe Photoshop, Illustrator, and InDesign.

Cranford, Nj

• Taught an introductory drawing class to freshman and sophomore year students focusing on the following drawing principles: line, form, value, texture, perspective, and human figure. • Responsible for creating and adhering to the curriculum, while guiding students to develop their techniques and observational skills.

Jersey City, Nj

Collaborated with Director and Program Coordinator to create marketing materials such as fliers, brochures, banners, collateral design, and sponsor-packets for city-sponsored events such as Jersey City Art & Studio Tour (JCAST) and Jersey City Library’s Annual Book Festival. Assisted with on-site production and set-up of JCAST’s flagship location.

New York, New York

Created repeat floral repeat patterns with a focus on watercolor and graphic aesthetics for girls' apparel ages infant to 8-years. Designs developed for in-house brands Penelope Mack and Penny M for accounts such as Nordstrom, Bloomingdale’s, and Ross.

New York

Designed repeat patterns for men’s and women’s sleep and lounge wear, researched trends, created colorway pattern layouts, prepared files for presentations, collaborated with merchandiser and senior designer to generate pattern themes and collections. Accounts included Lord & Taylor, Kohl’s, Jockey, Sears, and Shopko.

New York, New York

Collaborated with garment designers to create trend-on prints, engineered prints, and repeat patterns with licensed characters for women’s sleep and loungewear. Developed designs using characters from Warner Bros., Disney, Nickelodeon, DC Comics, and Marvel. Accounts included Walmart, Target, KMart, Torrid, Sears, and JCPenny.

A Y&R was Young & Rubicam's office in Dar es Salaam, Tanzania. I created illustrations and marketing materials for Tanzania Breweries Limited, Tanzania Distilleries Limited, Southern Sun Hotel, and Tanzania Cigarette Company. Projects included designing annual report covers, beer bottle labels, advertising signage, and logo redesigns.

Designed website icons, business cards, and flyers, prepared art for printing

Mfa, Illustration

• Teacher's Assistant for Editorial Illustration • Intern at the SCAD Library's Special Archives

Continuing Education

Bachelor Of Arts, Studio Art And Art History

• Major: Studio Art • Minor: Art History • Women's Ultimate Frisbee Club, co-captain '05-'06, treasurer '07-'08

Art

I attended Studio Art Centers International (SACI) in the spring of 2007 for my study abroad semester. I took various art classes such.