Brand Promotions ConsultantRural MarketingRegional Cable TV AdvertisingPR & DigitalSales Strategy

TV Media Buying Lead for Unilever IndiaInventory share & efficiency management on MoM & YoY Spends

Media Buying Lead for ATL Media(s) - Television Print, Radio, Cinema & OutdoorResponsibilities include managing the media agency, efficiency target setting, monitoring/reporting & Audit compliance

• Lead the media buying function for Britannia a 150 Crs AdEx brand• Primary responsibility is to control inflation & maintain media efficiency across the primary mediums (ATL) without deviating the planning requirement• Creating out-of-the-box solutions that helps both the media planning & buying functions in achieving the respective objectives • Identifying & negotiating impactful media opportunities in line with the efficiency standards

• Lead the media buying team of Britannia, one of the leading FMCG brand in India with an AdEx of 120 crs • Primary responsibility to drive buying processes in order to deliver efficiency in media spends and creating creative & effective media concepts

Had an eight years stint with Mindshare (Group M) Chennai. Joined the team in 2004 as an Operation Executive, handled multiple roles and held multiple designations as detailed belowDirector - The Exchange at MindShare, Chennai January 2011 – May, 2012Business Manager at MindShare, Chennai February 2008 - December 2010Investment/Business Executive at Mindshare, Chennai July 2007 - January 2008Operations Executive at Mindshare, Chennai October 2004 - June 2007• A proactive leader and planner with expertise in strategic planning & buying, 360 degree marketing communication planning• An Out-of-the-Box thinker with a proven track record of increasing revenues, establishing networks, streamlining workflow and creating a team work environment to enhance productivity• A skilled communicator with exceptional presentation skills and abilities in forging business partnerships, leading cross-functional teams and establishing beneficial relationships with key players in the industry• Hands on experience in generating business from clients and designing & implementing marketing plans to achieve business targets• Capacities to train, evolve, replicate and integrate processes for sustainable and tangible results• Active contributor as Lead planner in new Market Development - Kerala & ROTNAwards & recognition• Finalist of EMVIE for Media Effectiveness 2007, category Best Media Innovation TV• Finalist of CASBAA 2008, under the category Creative usage of Media TV• Finalist Purple Head 2008, under the category Best Media Innovation TV

• Campaign Management and Communication partners' Proposal Evaluation were my key responsibilities.• Successfully organized Public Relations meet and Press Conferences• Conceptualizing and idea generation for events

• Strategized & Implemented sustainable process to ensure "on-time, every time" product Roll-out and also set Quality Control benchmarks for 12 magazines of diverse periodicities

• Handled multiple Print, Packaging & Fabrication requirements, from client servicing to estimation to final delivery of the job, for leading brands from Chennai