American multinational food, snack, and beverages corporation Planogram optimization for retail salty snack space across B2B accounts. Implemented technology training workshop to assist front line team in customer relationship management and selling with data.Manged and implemented project to provide new frontline employees with all the required assets, information, and tools to excel throughout their onboarding process.

Botana is Toronto's first premium customizable floral boutique, connecting the bridge between minimalism & beauty. Botana Flower Boutique was acquired in December 2022. I had the enriching opportunity to remain as a part-time consultant for one quarter. During my time as the founder of Botana, we cross collaborated and developed strong B2B relationships with Tissot Watches, SaveMax, Provacare, The Publicist Group, and 40+ lifestyle social media influencers.

Snack is not your parent's dating app, shaping the future of Gen-Z dating, think TikTok meets dating. As a digital marketing intern at Snack, I was responsible for planning & executing our social content strategy, conduct market research for meta world beta testing of the app, and monitor the online brand presence to strengthen customer relations. During my time at Snack, our team developed and A/B tested social media posts to optimize organic engagement by 9%. Restructure the copy, language, and tone of the app to adapt towards our target consumer persona. Lastly, conducted emerging market trend research for the optimization of AI, NFT's, and the Metaverse.

Sole Premium Shoe Care is Canada's largest and most trusted supplier of footwear care products & services. As the head of content and performance marketing Sole, I was responsible for content & social media strategy, SEO optimization, managing our corporate relation accounts, and managing a team of 5 to execute our marketing objectives. Our team utilized the S.P.R.I.N.T & and agile methodology to bring our ideas to life efficiently. During my time at Sole I managed our key corporate account with eBay Canada, to increase organic engagement and outreach. Moreover, I implemented SEO best practices onto our web store to increase organic traffic by 8%. Lastly, I managed the performance marketing Google & Facebook ads to provide a ROAS of 3.4x on average.