A digital advertising expert having MBA degree with 10 years of experience in ad operations, campaign management, ad monetization, inventory & yield management, programmatic Strategy & optimization, Retargeting, Product Management, Analytics, programmatic ad platforms (DSP, SSP, Ad server & Ad Tech), trouble shooting and Training. Worked 9 years on a Programmatic ad platforms to cater to programmatic advertising requirements.Campaign Management – Media plan and creative review, ad trafficking, quality assurance, campaign performance monitoring, optimization, reporting, campaign insights, and troubleshooting.Ad Monetization – Programmatic optimization strategy, inventory and yield management and partner relationships (DSP, SSP, inventory & technology)Areas - Display, Video, Mobile and CTVAd Servers – Google ad manager (DFP), Google campaign manager (DCM), LKQD, Appnexus. Programmatic Platforms – Google Ad exchange (SSP), Ad mob, Google DV360 (DSP), The Trading Desk, Google Tag Manager, Google Analytics.Technology – oRTB, Header bidding and Prebid