Krishna Daswwani Email & Phone Number

Mumbai, Mh, In

Pune, Maharashtra, India

All things video, IP creation, Content development-100MB I Sachin Tendulkar I GEPL I Real Cricket I Digital I PROMO I STORYTELLING I CONTENT STRATEGY l THINK RIGHT

Mumbai, Maharashtra, India

Content ideation & innovative solutions for brands across all channels of Viacom 18 across genres, formats. Tying up with Digital Influencers, OTT producers, developing new and original formats in fiction & non fiction, pitching to Clients and ensuring show execution.• Founding member of Network Branded Content Team at V18- Setting up processes, internal selling, team sensitizing, creating departments and conducting masterclasses for internal teams to understand the scope of work. • Pitching to Clients, preparing pipeline of ideas & shows to pitch to BRANDS, Develop, Create and Ideate for narratives ranging from 30 seconds to 30/60 minutes, viz- Influencer led content, writing scripts, shaping BESPOKE CONTENT pieces in the space of Fiction, Non Fiction and snackable content for All assets, digital and broadcasting of Viacom 18, being sensitive on costs to increase profit. Worked on various Industry verticals like Edutech, FMCG, Automobile, Telecom etc• Ideate across Network Assets including, V18 Motion Pictures, Voot, Regional Channels and Colors, and Network Social Media Assets• Build internal and external relations, with both Revenue team, agencies, clients & producers to provide the best creative services for brand requirements.Led NBC’s first IP, from getting the brief to developing it to executing India’s First Cricket Talent Hunt show for Rajasthan Royals, “Cricket Ka Ticket” which won several awards-Brand Equity Sharks- Silver India digital awards- Best sports marketing Best branded content on TV- e4m PT awards- bronze

Mumbai Area, India

As Creative Director led, Chakravartin Ashok Samrat which is a genre defining historical and had a blockbuster opening at 9 pm for the channel. Was able to sustain ratings and became the number 1 show on the channel in June 2015. Ashoka continued to be a consistent top 10 performer in the hindi gec. Converting 9 pm as a key fiction slot for Colors for the first time since its launch. Also developed and launched "ishq ka rang safed" which became a progressive story of a widow falling in love with a young man.Since july 2016 handling Content Development, new shows, search, select, shaping them. Instrumental in creating shows across different genres, thrillers, comedies, historicals and daily soaps. Shows like Ishq Mein Marjawa (slot leader), Salim Anarkali, Dil Se Dil Tak (succesful run at 10 PM), Internet wala Love, Silsila Badalte Rishton Ka, & upcoming dramas, all have a KEY theme that sets them apart from all shows within and outside the network. My role entails me to filter concepts, develop internal briefs, pitch shows internally, follow them up post approval with a germ to proper story arc and get involved in designing look, feel, character arcs, screenplays so that at a design level, it takes the Colors DNA forward. Have worked on more than 12 shows in the last two years.

Worli

Promoted at the back of successes of Sapne suhaane ladakpan ke, Mrs Kaushik Ki paanch bahuein and Connected hum tum- India's first intimate self shot television show based on CONNECTED an Israeli format by Armoza. Worked on Connected HT for almost 2.5 years supervised the entire process of casting, selection of stories, developing character growths, anticipating "change" and moments of epiphany in each story and how each of them were to be weaved into episodic formats. This was anchored by Abhay Deol, the scripts were written with a theme in mind and supervising episodic shoots and final on air episodes.Worked on Bandhan- the story of an elephant being adopted as a young girls brother. The show opened at blockbuster numbers and challenged the slot leader in Week 1 & 2 of its launch.

Mumbai Area, India

Created, Led & Developed shows across different genres, comedies, relationship stories, love stories, coming of age stories et al viz. Mrs Kaushik Ki Paanch bahuyein, Sapney Suhaane Ladakpan Ke and a newly designed project management system

My role entailed me to ideate on story, screenplays ; ensuring execution ; production design as per scripts, approving edits ; building relationship with writers and with the production house to attain the best possible product within timelines.

Mumbai Area, India

Part of launch team of Zee’s sister GEC, Zee Next. Ideated, supervised many shows of Zee Next, worked on fiction & non fiction. The team moved to Zee tv - worked across genres like Fantasy, Social dramas, et al viz. Aladdin, Agle janam mohe bitiya hi kijo, Aapki Antara

Mumbai, Maharashtra, India

Zee Cafe-led Programming--content scheduling, on air presentation and designing of promo creatives and several launch campaigns.Launched-Friends Finale Season, The Orange County, was the Channel Executive Producer on Bombay Talking-Zee networks’s first English Soap! Zee Cafe became a market leader in English Channels genre in the SEC A 15-24 category.

Harvard Managementor

Activities and Societies: As part of Zee' Ace program was among the Top 100 employees who were exposed to the Harvard Training Module.

Post Grad, Media, 65.8%

Activities and Societies: Specialised in the Audio-Visual Production stream. Watched lots of films, learnt the softer aspects.

Graduation, Accountancy, Economics, Auditing, First Class First

Activities and Societies: Graduated from Goenka College of Commerce and Business Administration-great professors, learnt a lot, studied.

Isc-Xii-Commerce, Accounts, Economics, Maths, 85.5 % Accountancy, Business Maths, Economics And Commerce

Activities and Societies: Frank Anthony happened to have the best Commerce Section in the whole city of Kolkata, I was delighted to be.