Krishna Katarmal Email & Phone Number

Mumbai, Maharashtra, India

Research Insights:- Collaborating with business team, product team, brand marketing team to identify business problems and creating research objectives for research agencies- Evaluating proposals, research design, costing, questionnaire, reports and monitoring end to end management for external and internal research projects- Report presentation and ideation on insights with senior management and key stakeholdersMedia Planning & Buying:- Handled 2 TV ad campaigns of value 20 Cr and 32 Cr along with Associate Sponsorship for ICC World Cup T20 2022- Handling ATL media planning & buying for Polycab across mediums and for entire India - TV, Radio, Newspaper, Magazines, Cinema, Outdoor Hoardings- Collaborating with brand marketing team and media agencies- Identifying impact properties across mediums and coordinating releases- Evaluating media proposals, costing, ratings, monitoring and end to end management for media projects

Mumbai Area, India

Shopper Insight ResearchVideo observation and articulation, passive observation, video analytics, offline eye tracking, POSM testing, planogram testing, product visibility, shelf optimization, online eye tracking and catchment analysisCategory ExperienceFood and Beverages, Household Care, Oral Care, Skin Care ,Hair Care, Hygiene, Lifestyle & Fashion, Pharmaceuticals Drugs, Consumer Durables, Residential Real Estate, Shopping Malls & Retail Chains, Oil & LubricantsKey Responsibilities• Designing proposals and costing• Managing end to end project execution – developing research instrument, team co-ordination, data collection, quality checks and data structuring• Data analysis and data visualization through reports for client presentations

Mumbai, Maharashtra, India

Research Exposure - Consumer Insights / Shopper Insights / Retailer Insights1. Experienced in research projects of concept–product test, usage and attitude, Net Promoter Score (NPS), brand campaign effectiveness, brand dipsticks and shopper insights2. Servicing clients from sectors like FMCG, consumer durables, diamond jewelry, fashion, lifestyle, accessories, health and hygiene, oil and lubricants, pharmaceuticals and household insecticides3. Handling projects across countries - India, Sri Lanka, Vietnam, Thailand and EgyptKey Responsibilities:1. Understanding the research brief and problem areas of the client2. Designing and finalizing proposals and quotations to address the needs of the clients3. Questionnaire designing, link scripting and testing, running pilots to ensure successful launch of project on field4. Co-ordination with support teams like project management and data analysis for efficient and on time completion of projects5. Data analysis, designing and finalizing report presentation with guidance from team leaderKey Achievements:1. Recognition from CMO, MD and a leading FMCG client for team of choice award and received rating of “exceeds expectation”2. Appreciation from clients for timely delivery of report with a tight schedule, for end to end co-ordination and creation of concept videos for testing

Mumbai,

• Handling export bedding division for 2 of the TOP 10 US retails chains• Achieved account revenue growth of 10% by developing 4 new product lines• Creating new marketing campaigns by revamping design and packaging of 7 product variants• Implementing a system to centralize and streamline product sampling to improve sample turnaround time by 15%

• Conducted market research for residential projects “Neona” and “Zenith” in Mulund through “Competition Benchmarking” across 15 projects• Measured market sentiments across 30 channel partners and 120 customers through exploratory research• Headed BTL marketing campaign to generate 32 leads with 2 final conversions• Documented, analysed and presented the reports to the Director, K Hemani and Vice President, Sales to refine customer service and improve employee satisfaction

Mumbai Area, India

• Increased sales volume by 25% for 2 key product categories of “Regulators and Spike Guards” in central zone of Mumbai.• Developed and implemented “Centralised Inventory & Client Management” system using excel to increase cost and time efficiency by 50% in billing and record keeping• Designed promotional content of 84 product offerings across 6 product categories to launch new marketing campaigns.• Met deadlines consistently in order fulfilment by co-ordinating with Manufacturing and Inventory department.• Successfully resolved queries of clients and strengthened customer relations through weekly follow ups.

Master Of Business Administration (M.B.A.), Marketing

Bachelor’S Degree, Electronics Engineering, 67%

Diploma, Electronics And Telecommunication, 83.27

High School, 85.84