Krishna Katarmal Email & Phone Number

Mumbai, Maharashtra, India

Research Insights:- Collaborating with business team, product team, brand marketing team to identify business problems and creating research objectives for research agencies- Evaluating proposals, research design, costing, questionnaire, reports and monitoring end to end management for external and internal research projects- Report presentation and.

Mumbai Area, India

• Shopper Insight ResearchVideo observation and articulation, passive observation, video analytics, offline eye tracking, POSM testing, planogram testing, product visibility, shelf optimization, online eye tracking and.
• Designing proposals and costing
• Managing end to end project execution – developing research instrument, team co-ordination, data collection, quality checks and data structuring
• Data analysis and data visualization through reports for client presentations

Mumbai, Maharashtra, India

Research Exposure - Consumer Insights / Shopper Insights / Retailer Insights1. Experienced in research projects of concept–product test, usage and attitude, Net Promoter Score (NPS), brand campaign effectiveness, brand dipsticks and shopper insights2. Servicing clients from sectors like FMCG, consumer durables, diamond jewelry, fashion, lifestyle.

Mumbai

• Handling export bedding division for 2 of the TOP 10 US retails chains
• Achieved account revenue growth of 10% by developing 4 new product lines
• Creating new marketing campaigns by revamping design and packaging of 7 product variants
• Implementing a system to centralize and streamline product sampling to improve sample turnaround time by 15%

• Conducted market research for residential projects “Neona” and “Zenith” in Mulund through “Competition Benchmarking” across 15 projects
• Measured market sentiments across 30 channel partners and 120 customers through exploratory research
• Headed BTL marketing campaign to generate 32 leads with 2 final conversions
• Documented, analysed and presented the reports to the Director, K Hemani and Vice President, Sales to refine customer service and improve employee satisfaction

Mumbai Area, India

• Increased sales volume by 25% for 2 key product categories of “Regulators and Spike Guards” in central zone of Mumbai.
• Developed and implemented “Centralised Inventory & Client Management” system using excel to increase cost and time efficiency by 50% in billing and record keeping
• Designed promotional content of 84 product offerings across 6 product categories to launch new marketing campaigns.
• Met deadlines consistently in order fulfilment by co-ordinating with Manufacturing and Inventory department.
• Successfully resolved queries of clients and strengthened customer relations through weekly follow ups.

Master Of Business Administration (M.B.A.), Marketing

Bachelor’S Degree, Electronics Engineering, 67%

Diploma, Electronics And Telecommunication, 83.27

High School, 85.84