Head of Business - Air conditioning & RefrigeratorProduct Road map, P & L, Strategy, Go to Market, Channel management - Ecomm, Distribution, Modern trade, Marketing, B2B.

Shaping & implementing Product, Channel, Customer, Shopper strategyLeading Electrolux group across multiple channels - large format retail, Ecommerce, Exclusive Brand shops and distribution for Home appliance & built in categoriesSpearheading the licensing business for Electrolux group

Delivery Category Leadership with Sales teams, internal Customers and consumers.Managing the entire product line life cycleSpecifying market requirements for current and future products through consumer and customer immersions.Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract and positioning.Key negotiation with vendors, P & L managementDeveloping and implementing a… Show more Delivery Category Leadership with Sales teams, internal Customers and consumers.Managing the entire product line life cycleSpecifying market requirements for current and future products through consumer and customer immersions.Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract and positioning.Key negotiation with vendors, P & L managementDeveloping and implementing a country-wide go-to-market plan and teaming with cross functions for executionAchieved a glorious record of increasing the market share by 3 times in the 6 years of Heading Onida Flat panel business Show less

Develop and strategize to achieve the business plan and budgeted profitability.Merchandiser & Buyer defining assortment of SKU’s based on customer / Market trends at competitive prices. Negotiating with vendors leveraging corporate buying power to maximize profitability. Consumer Research external and internal, Competition analysis and activity monitoring. Identify and source new products to develop and strengthen the private label line up.Strategic planning & execution of 360… Show more Develop and strategize to achieve the business plan and budgeted profitability.Merchandiser & Buyer defining assortment of SKU’s based on customer / Market trends at competitive prices. Negotiating with vendors leveraging corporate buying power to maximize profitability. Consumer Research external and internal, Competition analysis and activity monitoring. Identify and source new products to develop and strengthen the private label line up.Strategic planning & execution of 360 degree marketing activities to manage SKU’s / SUB - Brands throughout its life cycle. Stock management to maximize sales and profitability with minimum risk through SPSF ( Sales Per Square Feet ) measurement. Show less

Responsible for handling the Flat panel Display category and achieving the budgeted sale and P & L Management.Business planning with Key team members and sales head.Retail Network management, Demand forecasting, Advertising & Promotion.Expanded the Philips LED TV business across India through key product & distribution management. Demand creation with Improved visibility and instore communication through key trade marketing initiatives. Establish connect with the key customers and… Show more Responsible for handling the Flat panel Display category and achieving the budgeted sale and P & L Management.Business planning with Key team members and sales head.Retail Network management, Demand forecasting, Advertising & Promotion.Expanded the Philips LED TV business across India through key product & distribution management. Demand creation with Improved visibility and instore communication through key trade marketing initiatives. Establish connect with the key customers and consumers through customized activation programs. Show less

Joined as junior executive in display category, which was and always been the torch bearer of Sony's Top and bottom line. Involved in rapid growth of display business for the entire middle east and north Africa region.2002, promoted as senior executive, with a bigger responsibility of introducing the Sony Plasma LED.Expanded the Plasma business for the Sony in Middle East, KSA and Lebanon markets.in 2004 as the head of flat panel display products, Introduced the Bravia range through… Show more Joined as junior executive in display category, which was and always been the torch bearer of Sony's Top and bottom line. Involved in rapid growth of display business for the entire middle east and north Africa region.2002, promoted as senior executive, with a bigger responsibility of introducing the Sony Plasma LED.Expanded the Plasma business for the Sony in Middle East, KSA and Lebanon markets.in 2004 as the head of flat panel display products, Introduced the Bravia range through break through a 360 degree marketing communication along with the team and support from the Sales group across MENA region.Achieved a record of fastest growing professional in Sony Gulf with 4 promotions in 7 yearsTransferred to India, Launched the Bravia Flat Panel Range with a complete different approach to counter the competition first mover advantage. Show less