Nov ’10 – Till date Heading the Flat Panel product marketing division.Managing the entire product line life cycle from strategic planning to tactical activitiesSpecifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract and positioning.Developing and implementing a company-wide go-to-market plan, working with all departments to execute.Analyzing potential partner relationships for the product.Strategic planning & execution of 360 degree marketing activities to manage Brand.

Sony India, Delhi Product Manager Flat Panel; Transferred to India and launched BRAVIA LCD TV and Grand Wega business.

Worked in the position of Product Manager, in charge of Television business for Sony Gulf in the Middle East Hub, involved in operations all Over GCC, Iran, KSA, Africa, Pakistan, Lebanon, Jordan, Syria and Morocco.Brand – Product Management with 360 degrees marketing strategy – Planning, implementation and review.Launched the Sony’s Plasma, Grand Wega and BRAVIA LCD TV and followed by showing good growth with increasing market share.

As a Marketing executive in a FMCG company, I was responsible for marketing and sales of the cosmetic and health care products. Responsibilities involved developing relations with corporate clients, key dealers in South East Bombay.