As the General Manager - Digitisation at PNB MetLife India Insurance Co. Ltd, I lead the project management, digital and strategic initiatives for the agency channel, which accounts for a significant share of the company's business. I have over 19 years of experience in strategic marketing, spanning across the insurance, financial services, and education sectors.My core competencies include developing and executing go-to-market strategies, managing product launches, customer segmentation, and communication strategies, driving 360-degree marketing campaigns for B2B and B2C segments, and project-managing the development and deployment of new digital assets and solutions. I also spearhead the cross-sell and customer experience initiatives for the agency channel, where I have successfully increased the cross-sell revenue and improved the customer retention rate.