Leading Project Management, Digital and strategic initiatives for proprietary channels to develop a Digital First Organization. Major accomplishments:Anchored change management program to develop a digital first organization- leading to 99% digital adoptionForefront strategic digital initiatives for channels enabling distribution channels Developed App ecosystem for business reporting, hiring, simplified onboarding journeys & customer communications. Re-designing the overall digital asset landscape for PNB MetLife and developing new assets for channel enablement - 5 New assets launched Re-worked on the digital agent on-boarding journey – Introduced multiple asset on streamlining the buyer journey- reduction in customer onboarding time by 30%Design and deploy key digital assets and projects as PMO and keep tab on the development till the final delivery Designed and deployed new channel Defence for PSF vertical. Developed GTM plan for the same.- adding another revenue line. Re-designing the Customised BI sales pitch for the pre-sales journey - accessed by 1.5M distributors

• Spearheading the Cross-sell, Customer Experience and Digital Initiative for Agency ChannelKey Result Areas: o Developing and coordinating strategic business plans for the evaluation of new and existing services/ markets o Communicating the analysis and recommendations to senior management; working with management for developing implementation plans and monitoring mechanisms to ensure future program/service evaluationo Managing the CRM Systems, lead upload, trainings, internal promotions, webinars, digital journey changes and conversion trackingo Formulating the cross-sell revenue targets for the agency channelo Driving the CX for agency channel by improving the NPS scoreso Leading the digital enablement for Agency Channel through launch, deployment & sustaining enhancements of various assets, services and journey enhancementso Heading the programmatic design, development & incubation to the development of strategic and implementation plans to resource the organization from new or emerging revenue channelso Creating concept papers, proposal, business processes and reports; developing and managing (internally & externally) project plans to manage the initiatives & stewarding the necessary stakeholderso Identifying issues, resource requirements, and solutions (often requiring cross-departmental coordination) for timely completion of proposals and reports and other activitieso Devising & implementing the go-to-market strategy for various acquisition and revenue enhancement productso Leading segmented customer lifecycle management activities including acquisition, usage and churn

Major accomplishments:Successfully implemented Brand Refresh program - leading to Brand Re-launch Defining the marketing strategy for BCL and driving company growth through branding, public relations, social media, demand generation channel marketing activities. Drafted annual marketing budget (including events, advertisement and promotions spend, social media campaigns, online subscriptions, and new marketing projects spends) and monitoring of expenditure against the budgets for retail & online channels. Manage brand & define and take ownership of brand Bajaj across platforms & medium. Translate brand strategies into brand plans, positioning and brand go-to-market strategiesLed customer retention - Winback program for lost clients (Adding 3% wingback clients)- leading to high customer loyalty and retention.Program Managed Marketing Automation for Client nurturing - enhanced connect by 50%CX strategy design, development & deployment - championed CX strategy to enhance the NPS scores - 20 point increase in NPS Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.- to boost content-led discovery (blogs, infographics, videos & more formats ). - More than 300 customer creative annually Continuously work towards improving Company-wide NPS ratings and use NPS knowledge to improve client servicing and control detractionGather data through customer research & VOC using NPS and other tools and, define customer journeys based on insights to define interactions for each customer segment type.Leading the team, agencies & cross functional stakeholders for enabling the Digital assets: Performance and Sales,(Lead generation: Organic (SEO) & Paid (Search, GDN & FB) & Affiliate (ensuring low CPA & high LTV) )Asset management: Managing all online assets (website, custom landing pages, microsites)Social Media Marketing: Tailored strategy for FB, Twitter, LinkedIn

o Defining the marketing strategy for Amsure and driving company growth through branding, public relations, social media, and demand generation, inside sales, go-to-market strategy, and channel marketing activities; as well as leading the company’s product marketing and product management efforts.o Lead the research, development, and implementation of marketing strategies and tactics that meet objectives, enhance the organization’s reputation and core values, and drive competitor advantageo Oversee the preparation of the annual marketing budget (including events, advertisement, and promotions spend, social media campaigns, online subscriptions, and new marketing projects spends) and monitoring of expenditure against the budgets, in order that budgets are set appropriately and adhered to.o Reporting and analyzing the health of marketing contribution to pipeline, program ROI, customer acquisition, and penetration to management with analysis for marketing investments, pipeline impact and goal setting.o Capitalize on unique in-market opportunities to drive qualified sales leads, increased local market brand awareness and a platform for thought leadership.Significant Accomplishments:• Pivotal in developing new partners for alternate business streams (Health & Motor); launched 5 competitive insurance products for Life and Health Space• Acted as an SPOC for new business line, performed the induction & development from strategic to BAU for GI business• Piloted the Share of Wallet Campaigns for enhancing the wallet share & policy density through integrated communication strategy across various mediums• Strategized, designed & executed the brand identity for Amsure Insurance• Credited for streamlining the entire sales promotion management• Designed & launched over 14 national & 30 regional promotions campaigns; created & executed 30+ R & R programs

o Go-to-market strategies by investigating on potential target segments, identifying opportunities, engagement models, sales plans and collateral development to funnel growth, visibility and win rate.
o Accountable for Brand visibility, Brand building and setting up and monitoring lead generation channels along with marketing budgeting for the region.
o AOP and budgeting for various branches across PAN India in line with overall expansion plan.
o Developing and implementing the strategy & framework for engaging customers and delivering meaningful business results by leveraging social media capabilities.
o Developed E2E strategy & execution plan for key digital programs; led cross-functional teams/agencies to manage execution and KPI’s tracking.
o Execute marketing tactics and activities in support of larger national marketing and alliance marketing campaigns, according to plan and within budget parameters.
o Driving sales enablement via Sales tool-kit development, support customer product presentations, demos. Working along with product and pre-sales teams to create Brochures, Datasheets, Battle card, videos and other marketing and competitive artefacts.
o Implementing marketing plan to ensure maximum brand visibility, driving teams to achieve desired market share through market research, product promotions, advertising.
o Ensure maximum market penetration, leading turnaround management initiatives; ascertain product sales potential in new and existing markets in line with consumer preferences.

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Noteworthy Credits
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o Design & development of brand identity for new LOB’s: Just Trade, Bajaj Capital's Stock Broking.
o Designed, developed and opened more than 30 branches & 5 Wealth Management centres across India.
o Implemented more than 15 macro level promotional campaigns and over 600 local promotional activities