Specialist, Ad Operations Sr. Executive
Current• Collaborated with other department leads to streamline workflows, improve interdepartmental coordination, and achieve business goals.• Train the AdOps Traffickers on all previous and new products and processes and support the team to accomplish the goal.• Accessing and studying our internal and external reports for debugging any discrepancy issues.• Help to set up programmatic buying campaigns with our own SSP Index to allow access to inventory for agency trading desks. This involves setting up Deal ID’s and PMPs.• Implementing setup for Dynamic Creative Optimization and User Behavior Mapping.• Participate in the development of processes and mechanisms to proactively QA and monitor campaigns to minimize campaign outages, discrepancies, and other issues.• Test campaigns in live environment and check whether it is serving correct or not.• Worked on major clients: Mazda, Lexus, Ford, Best Buy, Mc Donald's, Dell, Kaspersky.• Helping Media planning team in creating Audience blend proposals deck for client.
