Nicole Liebmann Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. • We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. • We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices. • Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers.VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv

Sydney, Australia

Sydney, Australia

B&T Women in Media Awards 2018 nominee for People's Choice award

Melbourne, Australia

B&T Women in Media Awards 2017 finalist for Strategy awardJudge at the Mumbrella Asia Awards 2017AdNews top 10 most read Young Gun profiles of 2017https://bit.ly/2Dj0yd1--- FEATURED ARTICLES, INTERVIEWS & OPINION PIECES ---The Drum - Why agencies in Asia Pacific are starting to embrace the science of data (Singapore)http://bit.ly/2B1j4GhBizCommunity Podcast Interview (South Africa)http://bit.ly/2zdW5X8 (interview starts at 27:30)Exponential - Engaging in the South African Mobile Conversation (Australia)http://bit.ly/2yflL7KBizCommunity - The four-step strategy to mobile advertising success (South Africa)http://bit.ly/2eGZTaQ ExchangeWire - What are You Forgetting When Developing Your Mobile Advertising Strategy? (London)http://bit.ly/2xo0x44BizCommunity - #WomensMonth: Become the next global female ad-tech pioneer (South Africa)http://bit.ly/2w00PRlBFM - New Way Of Mobile Engagement (radio interview - Malaysia)http://bit.ly/2vcwEmXM+AD - How to achieve creative engagement in the mobile ecosystem (New Zealand)http://bit.ly/2qq1c4mAdnews - Young Guns (Australia)http://bit.ly/2qq9uJgMediascope's - Partners 2017 Predictions (Australia)http://bit.ly/2rp8QJP CMO - Brands need to respect consumer journey and control in mobile advertising (Australia)http://bit.ly/2pIJWZeExponential - Ad-block-alypse now? (Australia)http://bit.ly/2qQ5cfZTriple J Hack - The rise of adblocking (radio interview, Australia)http://bit.ly/2qPI3tK

Melbourne, Australia

Exponential has helped transform the digital advertising industry since 2001; delivering innovative advertising experiences that shift the way brands interact with audiences across desktop and mobile. Our platform fuses one of the largest digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action. Creativity and audience insight form the foundation on which we build smarter, more relevant solutions for advertisers and publishers.From the impression to the conversion, we continually profile, score and deliver against advertiser objectives.

Melbourne, Australia

Girls in Tech (GIT) is a global non-profit focused on the engagement, education and empowerment of girls and women who are passionate about technology. The GIT Mentorship Program seeks to ignite women's success in entrepreneurship and high-tech careers by matching experienced and supportive mentors with early-stage female entrepreneurs and women in the early years of their career. As a mentor, I was allocated relevant candidates to work with - helping to guide them through the many challenges faced in their careers.

Australia

The IAB Mobile Advertising Council was convened for the first time in November 2011, since then, its remit has been to evaluate the needs of the Australian mobile advertising industry; establish a program of work for mobile advertising; produce, fund and promote mobile research studies; and produce and promote mobile standards and guidelines.The IAB Mobile Advertising Council (MAC) meets on a monthly basis and has industry wide representation across publishers, media agencies and creative agencies. The Council provides a broad, collective voice in addressing the key issues and challenges faced by the industry, by marketers and by the members' own organisations.The Council sets its own agenda, and leverages the skills, experience and networks of Council Members, to set annual programmes of work, identify resources required, work with partner organisations, and submit recommendations to the IAB Australia Board.COMPLETED PROJECTS:- Mobile Location Data Handbook- Mobile Advertising Glossary

Sydney, Australia

This role at Mobile Embrace is diverse. It essentially has 3 clients – the Publishers, the Sales Teams and the Advertisers. I am the Publisher Manager for every Publisher that sits within our ad network. Working daily with Publishers, tasks include but are not limited to the following:- Development of commercialisation strategies for each publisher.- Production of all sales collateral for each publisher.- Education – Up skilling the Publisher and their sales teams through mobile training sessions.- Weekly distribution of reports regarding pitches and sales in addition to quarterly revenue analysis.The role also requires close work with the Sales Team. Acting as the conduit between the Sales Team and each Publisher, the role is crucial to the selling process. Tasks include:- The development of all sales collateral along with the distribution of these documents through regular presentations to the teams.- Working together with the Sales Team in market, presenting directly to buyers and clients.- Regularly developing bespoke and innovative mobile advertising solutions for clients.- Development and presentation of research pieces to the Sales Team to ensure they are aware of current market conditions, trends and insights.Finally, the role also involves close work with both the CEO and MD, delivering regular revenue reports and analysis in addition to assisting with investor presentations and pitches to bring on new Publishers to the network.

Sydney, Australia

This role involved the creation of best practice sponsorship opportunities and proposals in line with the product roadmap and Network priorities. Strong relationships were built with both the Digital and Broadcast teams, ensuring the development of strong multi-platform opportunities which could be taken to market by the Sales Team. The role involved close work with the Sales Team and Product Team ensuring all possible sponsorship opportunities were identified and taken to market either proactively or in response to a brief, helping to achieve revenue targets.The role additionally involved the undertaking of market and competitive analysis to uncover new sponsorship applications and concepts that could be adapted by TEN.

Sydney, Australia

This was an extensive role which commanded enthusiasm and motivation continually. The role provided me with great responsibility, with increased sponsorship targets and a larger portfolio of websites to manage. I successfully developed strong, fruitful Channel and Publisher relationships, whilst ensuring successful management of all Channel products. I played an integral part within the Online Sales Team and Strategic Integration team, effectively supporting each step of the selling process.

Sydney, Australia

This role created a platform for the development of key relationships with the Channels, Publishers and the Sales Teams. The core objectives consisted of continually developing and managing key offerings which the Sales teams could take to market whilst striving to hit each sponsorship budget within my portfolio.Specific role tasks include but are not exclusive to:- Achieving sponsorship budgets- Developing proposals and media schedules for the Sales Teams for proactive, provided sponsorships and response to briefs- Developing and maintaining key relationships with the Channels and Publishers- Maintaining and reporting on site metrics – includes reports from the Nielsen suite of products- Maintenance of a Sponsorship Calendar

This role involved me teaching and aiding in the studies of year 11 and 12 students who were studying for the HSC. Subjects from the HSC curriculum that I taught included English Advanced, Biology, Business Studies and Information Processes and Technology.

Bachelor Of Business, Marketing

Activities and Societies: Founding member of the Marketing Society - 'Emerge' / Active member of 85Broads at UTS Final Subjects.

Bachelor Of Computing, It Management

Activities and Societies: Active member of 85Broads at UTS Final Subjects: - Information Systems and Organisation Development - Business.

Education record