AdGood is transforming the way nonprofits access Connected TV (CTV) advertising. As a 501(c)(3) nonprofit, AdGood partners with CTV publishers to convert unmonetized ad inventory into a force for good. Publishers can donate unused inventory, gaining valuable tax benefits, while nonprofits access high-quality ad space at a fraction of typical costs. This unique model amplifies the reach of nonprofit organizations, empowering them to engage new audiences, raise awareness, and drive social impact.Through seamless integration and strategic partnerships, AdGood bridges the gap between CTV publishers and mission-driven organizations, ensuring every impression counts toward a better world. By partnering with AdGood, you’re not only maximizing the value of your ad inventory but also making a measurable difference for causes that matter.

Streamr.ai is an AI-powered platform that generates video ads and launches them on Streaming TV apps such as Netflix, Samsung TV Plus, and thousands more in less than 2 minutes. Streamr's core mission is to democratize streaming ad buying by removing the friction of the high costs of creative and the complexities of launching advertising campaigns.

Wurl powers the world’s connected TV ecosystem with an industry-leading platform for distribution, monetization, and performance marketing for content publishers and streamers. The company was acquired by AppLovin in 2022 for ~$430M. After serving in product leadership I transitioned to run Wurl’s advertising business with P&L ownership as a report to the CRO/COO. During my tenure we drove QoQ revenue growth of 100-200% and significantly scaled Wurl’s advertising inventory. Highlights:• Led negotiations with advertising customers on both the demand and supply side.• Oversaw all aspects of CTV advertising, performance marketing, and supply and demand sales.• Developed all go to market strategy and execution for advertising products released.• P&L and business owner for Wurl’s ML driven performance marketing product Content Discovery (formerly “Perform”) delivering publishers up to 200% Return on Ad Spend (ROAS) for viewership acquisition, retention, and engagement campaigns across major AVOD and FAST platforms.• Grew Wurl’s product “AdPool” (enables publishers to monetize CTV content on or off the Wurl network) from product launch to $35M in ad spend and achieved average fill rate of 65%+ across the inventory pool with an average CPMs >$15.• Established strategic partnerships to deliver monetization to leading media companies and streaming platforms (e.g. A+E, AMC, NCAA, BBC, XUMO, LG, FUBO, Plex, Rakuten) positioning Wurl as a leading player in the industry while inventory growth exceeded goals with >3500 channels and 4.5B avails per month.

In this role I owned product strategy for Wurl's AdTech offering with a focus on elevating the product as the gold standard for CTV distribution and monetization.• Lead product development process, product strategy, roadmaps, marketing plans, and metrics for new and existing products• Product strategy owner Wurl’s AdTech offering, enabling Wurl to be defined as the gold standard for CTV distribution and monetization . • Fostered a focused product management culture that incorporates best practices in human centered design, data and testing, and agile development.• Established KPIs to help stakeholders understand product impact on users and business value-add.• Technical point of contact for streaming services (Samsung, Vizio, Twitch, Sling, Roku, etc.) and all tier one video producers (A&E, Endemol, Sony, NBC, Etc.).• Designed operational processes to streamline sales, on-boarding and content operations. These efficiencies reduced the time from first customer conversation to distribution from 60+ days down to 10 days.

DCPI is the business segment of The Walt Disney Company that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories including toys, apps, books, and console games. At DCPI I was a core member of the leadership team for 150+ employees in engineering, QA, product, and operations. Our significant projects included a redesign of the ShopDisney.com and mobile app that focused on personalization and in-store digital experiences that extend the digital retail shelf, expansion of product experience strategy into artificial intelligence and machine learning initiatives such as chatbots and in-app image recognition for product research, and implementing the first remote user testing platform within The Walt Disney Company.

Maker Studios is the global leader in online short-form video and the largest influencer network worldwide. Maker has grown to support and collaborate with a network of over 60,000 independent creators worldwide, and it is now a subsidiary of​ The Walt Disney Company​.At Maker I reported to the CTO and was tasked with building and co-managing a technology team of 60+ engineers in coordination with the heads of Product and Engineering. I also led creative and narrative for branding and events, owned UX/design strategy for a product portfolio, and contributed as an executive team member on both product strategy and to advise on initiatives during the Disney acquisition.

Atari is a multi-platform, global interactive entertainment and licensing company. The original innovator of video gaming, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises.At Atari I led product design for Atari.com, the Webby Award-winning Atari Arcade, and served as UI/UX Lead for multiple titles including Atari Greatest Hits, Faeries vs. Darklings, Circus Atari, Outlaw, Centipede: Origins, Super Bunny Breakout, and Asteroids: Gunner. I also led design of user flows, messaging strategy, branding and online marketing collateral while leading both in-house and external creative talent.

Youbet.com was an online wagering platform acquired by Churchill Downs (home of the Kentucky Derby). As Creative Director I defined the UX strategy to integrate Youbet’s mobile and wagering products into Twinspires.com after the acquisition. I also redefined the core brand messaging and led creative campaigns for online and traditional media.

GamersFirst / K2 Network, Inc. was a producer and publisher of video games that pioneered the use of the free-to-play ("freemium") business model among North American and European MMO game publishers. At GamersFirst I developed and implemented the corporate and product branding and style guide, refined best practices for creative, and implemented new programs and procedures which led to quality and production improvements. I also led UX/UI design and defined a micro transactions strategy based on in-game purchasing habits for MMO titles including War Rock, Runes of Magic, and Knight Online.

E*TRADE is a leading financial services company and pioneer in the online brokerage industry. In this role I led a rebranding to broaden appeal to younger audiences which included renaming from E*trade Financial to E*trade, rebuilding the corporate style guide and for branch locations. I also developed a new information architecture for the main site and led UX and design for several of their online products including the Global Trading Platform, Investment Optimizers, and E*trade Pro.

Elephant Studio was a design studio providing UX, branding and design services for clients in a range of industries including media, advertising, financial services, and consumer goods. My projects consisted of UX/UI, creative for TV campaigns, art direction, print ad campaigns, product design, package design, and style guide development for clients that included CNBC, Young & Rubicam, Coke, Nick Jr, Seed Magazine, Mad Money, Adidas, Axial Racing, E*trade, Upshot Energy Drink, MTV, ESPN, CBS, Future Snowboard Magazine.