AdGood Foundation

AdGood is a 501(c)(3) nonprofit transforming the way nonprofits access advertising by turning unused Connected TV (CTV) ad inventory into a powerful tool for social impact. We believe that every nonprofit, regardless of size, should have access to the same high-quality advertising opportunities as large organizations. Our mission is to democratize access to premium TV advertising, enabling nonprofits to amplify their messages, raise awareness, and increase donations—at a fraction of the usual cost. Founded by Kris Johns, a leader with over 20 years of experience in media and AdTech, AdGood is driven by a passion for using technology to create real, measurable change. We partner with TV ad publishers to secure donated, unmonetized ad space, providing nonprofits with affordable, high-impact CTV ad campaigns. Our innovative GenAI Ad Manager makes it easy for nonprofits to create professional ads quickly and efficiently, regardless of their technical expertise or budget. AdGood is built on strategic partnerships, cutting-edge technology, and a commitment to empowering nonprofits to reach new heights. By transforming unmonetized inventory into a valuable resource for social good, we help nonprofits connect with their audiences in meaningful ways while offering publishers tax-deductible benefits. Join us in making a difference—one impression at a time.