Kris Davidson Email & Phone Number

• As the sole design creative for Zylo (B2B Enterprise SaaS AI Platform), I'm responsible for the ideation, creative direction and execution of branded assets for the business. Employing a strategy rooted in data-driven.
• Led strategy and art direction of a full brand and site refresh
• Develop all creative, including sales enablement, presentations, websites, social, illustrations, case studies, videos, & events
• Drive engagement and growth on our company's YouTube channel through strategic video content planning, SEO optimization, and audience engagement tactics
• Collaboratively guide creative agencies, freelancers and photographers to ensure their work harmoniously reflects and amplifies our brand and visionDeliverables and responsibilities include:datasheets, product.

Greater Denver Area

Provide full-service creative strategy and design for companies looking to build their brand, and partner with agencies to support clients with creative projects

Denver

• Responsible for the creative marketing strategy, design, and brand stewardship of world class digital degree programs offered by our higher education partners. The creative team collaborates closely with internal.
• Digital advertising campaigns: – Concepting and creative presentation – Storyboarding and shot list development – Photo/video shoot art direction – Digital ad design
• Website design and art direction
• Collaboration with website developer
• Email campaign design
• Development of brand style guide

Denver

• Worked with product marketing managers, executive leadership and the creative team to research, develop and execute the story of the Galvanize brand.
• Utilized customer segmentation to anticipate the behavior, attitudes and preferences of our most sought after audience and reach them in the most effective channels
• Sought the wisdom of our faculty and staff to learn the fundamentals of data science, engineering and web development and connect with the motivations of prospective students.
• Managed a team of digital and marketing designers to build a compelling brand across all our channels
• Led strategy, art direction and project flow of video team
• Built national creative campaigns from concept to completion

Greater Denver Area

• Created a refreshed brand around our company's digital health platform, CaféWell.
• Developed B2C email campaigns
• Created seamless user experiences in the digital space
• Worked with creative team to plan, design and implement branded product campaigns
• Focused on customer adoption strategiesClients: State of Colorado, Centura Health, IBM, Children's Hospital Colorado

Greater Denver Area

• Produced branded marketing deliverables for corporate brands and their channels.
• social media graphics
• infographics
• front-end site design
• contesting design
• blog writingClients:Finish Line, Walmart, Klipsch, Bass Pro Shops, Angie's List, The Children's Museum of Indianapolis

Indianapolis, Indiana Area

• Designed marketing materials for the organization, including bi-monthly and quartlerly publications, books, formal invitations, exterior and interior building signage, annual reports, website graphics, van wraps.
• Managed art direction and storyboarding for photo shoots of institution's exhibits. Assisted with photography and photo editing.
• Managed correspondence with all printers – determined job specifications, requested pricing quotes, prepared files for press, proofing and assisted with invoicing process.
• Maintained the organization's visual brand, and implemented a visual style throughout all new and existing collateral.