Kris Davidson Email & Phone Number

As the sole design creative for Zylo (B2B Enterprise SaaS AI Platform), I'm responsible for the ideation, creative direction and execution of branded assets for the business. Employing a strategy rooted in data-driven design, I ensure every creative decision not only resonates with our audience but also measurably enhances brand engagement and identity.• Led strategy and art direction of a full brand and site refresh • Develop all creative, including sales enablement, presentations, websites, social, illustrations, case studies, videos, & events • Drive engagement and growth on our company's YouTube channel through strategic video content planning, SEO optimization, and audience engagement tactics• Collaboratively guide creative agencies, freelancers and photographers to ensure their work harmoniously reflects and amplifies our brand and visionDeliverables and responsibilities include:datasheets, product illustrations, sales enablement, product marketing campaigns, digital advertising campaigns, presentation decks, storyboarding and shot list development, photo/video shoot art direction, digital ad design, motion design and post-production editing, website design, event design, booth design, swag design, event signage, brand guidelines, design systems

Greater Denver Area

Provide full-service creative strategy and design for companies looking to build their brand, and partner with agencies to support clients with creative projects

Denver

Responsible for the creative marketing strategy, design, and brand stewardship of world class digital degree programs offered by our higher education partners. The creative team collaborates closely with internal stakeholders, including SEO, web production, client management and ad operations, to build and test thoughtful work that serves as an extension of a university's brand. Deliverables and responsibilities include:• Digital advertising campaigns: – Concepting and creative presentation – Storyboarding and shot list development – Photo/video shoot art direction – Digital ad design• Website design and art direction• Collaboration with website developer• Email campaign design• Development of brand style guide• Photo research and curationPartner Accounts: Harvard University, Syracuse University, Tufts University, UNC, University of Denver, Yale

Denver

Worked with product marketing managers, executive leadership and the creative team to research, develop and execute the story of the Galvanize brand.• Utilized customer segmentation to anticipate the behavior, attitudes and preferences of our most sought after audience and reach them in the most effective channels• Sought the wisdom of our faculty and staff to learn the fundamentals of data science, engineering and web development and connect with the motivations of prospective students.• Managed a team of digital and marketing designers to build a compelling brand across all our channels• Led strategy, art direction and project flow of video team • Built national creative campaigns from concept to completion• Provided brand strategy communications for 300+ employees• Creative project management and art direction• Email drip campaign and social channel design strategy• Served as in-house photographer for our classrooms, student life and portraitsPartners: Pfizer, IBM Watson, Amazon

Greater Denver Area

Created a refreshed brand around our company's digital health platform, CaféWell. • Developed B2C email campaigns • Created seamless user experiences in the digital space• Worked with creative team to plan, design and implement branded product campaigns• Focused on customer adoption strategiesClients: State of Colorado, Centura Health, IBM, Children's Hospital Colorado

Greater Denver Area

Produced branded marketing deliverables for corporate brands and their channels.• social media graphics• infographics• front-end site design• contesting design• blog writingClients:Finish Line, Walmart, Klipsch, Bass Pro Shops, Angie's List, The Children's Museum of Indianapolis

Indianapolis, Indiana Area

• Designed marketing materials for the organization, including bi-monthly and quartlerly publications, books, formal invitations, exterior and interior building signage, annual reports, website graphics, van wraps, banners, postcards, annual fund mailings, newsletters, programs, posters and brochures. • Managed art direction and storyboarding for photo shoots of institution's exhibits. Assisted with photography and photo editing.• Managed correspondence with all printers – determined job specifications, requested pricing quotes, prepared files for press, proofing and assisted with invoicing process.• Maintained the organization's visual brand, and implemented a visual style throughout all new and existing collateral.